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Digital Marketing Performance Lead
Digital Marketing Performance LeadMavlers • Ahmedabad, Ahmadabad (district), India
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Digital Marketing Performance Lead

Digital Marketing Performance Lead

Mavlers • Ahmedabad, Ahmadabad (district), India
11 hours ago
Job description

Role : SEM Analyst / Performance Marketing Analyst

Location : Ahmedabad

Candidates from Ahmedabad is the 1st Choice ONLY

Experience : 3 to 5 Years

Shift Timings : 7.30 AM to 4.30 PM IST (Australia shift)

About the Role

We’re looking for a performance-obsessed SEM Analyst who doesn’t wait for dashboards to tell them what to do. You’ll own growth outcomes for global clients and operate with the mindset of a strategist, not an order-taker. If you get excited about turning intent into revenue and using automation intelligently - you’ll fit right in.

What You’ll Own

  • Full-funnel Search, Shopping, YouTube, and PMax strategy and execution
  • Performance optimization rooted in intent segmentation, ad relevance, and landing experience
  • Conversion tracking across GTM, GA4, CRM integrations, and enhanced conversions
  • Audience strategy development using first-party and platform signals
  • Performance analytics, reporting, and storytelling for stakeholders
  • Scaling testing frameworks for bidding, ads, landing pages, and feed enhancements
  • Budget planning, pacing, forecasting, and efficiency improvements
  • Collaboration with content, creative, CRO, and client teams to unlock growth

What You Already Know (and can prove)

  • 3+ years of Google Ads working experience at +90% proficiency : search structure, bid strategies, feed optimization, scripts / rules
  • 3+ years of Meta Ads working experience - retargeting, demand generation and efficiency plays
  • B2B / eCommerce global clients & market exposure
  • How to get meaningful data from Looker Studio or similar
  • Excel / Sheets excellence : pivot tables, advanced formulas, data cleaning
  • Practical CRO thinking : you push for better landing page performance, not just clicks
  • Incrementality and attribution nuances - you understand what actually drives new demand
  • Great-To-Have Extras

  • SA360, Optmyzr, DataSlayer or Supermetrics experience
  • SQL basics for deeper analysis
  • Experience managing mid size budgets ($50k+ / month across channels)
  • Understanding of GenAI-powered campaign optimization tools
  • How You Think

  • You ask why before how
  • You take responsibility for revenue outcomes, not just campaign hygiene
  • You enjoy experimenting and backing your decisions with data and logic
  • You communicate clearly - no jargon masks, just straight reasoning
  • You challenge platforms when automation isn’t aligned with business goals
  • Apply If

    You’re the person who says :

    I own performance. I create demand. I don’t wait for instructions.

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    Performance Marketing Lead • Ahmedabad, Ahmadabad (district), India

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