Performance Marketing Manager – B2B

Company Profile :

WORKSTORE LIMITED is a leading distributor of premium commercial and industrial solutions in India. We are the exclusive partner for globally renowned brands including Dyson Hand Dryers, Lindhaus & Fimap Cleaning Machines, RLT Lighting Products, and more. Our mission is to bring innovative, high-performance products to businesses across India through a strong dealer and distribution network.

About the Role :

As the Performance Marketing Manager – B2B at Workstore Pvt Limited, you will drive lead generation and brand growth across our key verticals : Dyson hand dryers, cleaning equipment, lighting, office supplies, and gifting solutions. You will own and execute high-performing, data-driven campaigns across Meta, Google, and LinkedIn to attract and convert quality B2B leads.

Key Responsibilities :

• Own the strategy, planning, and implementation of B2B performance marketing campaigns across Meta Ads, Google Ads, and LinkedIn Ads.
• Develop and execute data-led digital marketing strategies to drive awareness, demand generation, and qualified lead acquisition.
• Continuously analyze and optimize campaigns to improve ROI, lead quality, and conversion rates.
• Collaborate closely with the Sales and Product teams to align marketing objectives with pipeline and revenue goals.
• Manage end-to-end funnel execution — from creative briefing and ad deployment to CRM integration, retargeting, and reporting.
• Leverage marketing automation tools and CRM systems (Salesforce, HubSpot, or equivalent) for lead scoring, nurturing, and performance tracking.
• Create custom dashboards and insight reports to present campaign performance, CPL, CAC, and ROI metrics.
• Identify opportunities for scaling B2B campaigns, ABM (Account-Based Marketing), and remarketing to re-engage high-intent audiences.
• Stay updated with platform innovations and B2B ad best practices, experimenting with new formats and tools to maximize impact.

Qualifications

This role offers an exciting opportunity to shape the growth of our B2B brands and make a significant