Performance Marketing Director
About Us
Intent Farm is a performance marketing agency built for high-growth digital brands.
We scale businesses profitably through sharp ad creatives, data-driven strategies, and full-funnel execution across Meta, Google, Amazon, and more.
As a Meta Badged Partner, Google Premier Partner and Amazon Verified Partner - highest levels of partnership - we’re recognized for our expertise, consistent performance, and strategic impact. Our campaigns don’t just spend budgets—they build real, sustainable growth.
Over the past years, we’ve worked with 100+ brands across D2C, BFSI, B2B, healthcare, and retail—delivering results that stand out in crowded markets. Whether it’s boosting ROAS, entering new markets, or unlocking creative breakthroughs, we drive outcomes that matter.
Intent Farm is part of The Walnut Folks Group —alongside Confluencr (influencer marketing) and Kalakaaar (talent management). With 100+ team members across Mumbai and Bangalore, we’re one of India’s only integrated digital groups that connects content, creators, and conversion at scale.
Job Description
The Senior Performance Marketing Manager role is designed for a highly strategic, growth-driven marketer with deep expertise in scaling eCommerce and D2C brands. This role requires mastery over Meta and Google Ads, strong analytical and leadership abilities, and a proven track record of driving high-impact performance campaigns. The individual will lead large brand accounts, own strategy end-to-end, manage a team, and ensure sustainable and profitable growth across digital channels.
Key Responsibilities 1. Strategic Leadership
- Develop full-funnel growth strategies for eCommerce and D2C brands across Meta, Google, and supporting channels.
- Build quarterly / annual growth roadmaps, aligning on budgets, funnels, and scaling milestones.
- Identify opportunities for scale, efficiency, and experimental growth across platforms.
- Provide strategic direction for creative messaging, hooks, and content required for scaling brands.
2. Performance Management & Optimization
3. Analytics, Forecasting & Insights
4. Client Leadership & Business Ownership
5. Team Management & Mentorship
Requirements
Good to Have
Benefits
Why you should join us?
about experimental failures
back, no matter what
and
getting handsomely remunerated for the extra effort
into your learning for the long term
most cutting tools and strategies
with the company (our first few hires from 5-6 years back, are still with the
company)
Why you shouldn't join us?
everyone is extremely clear on their role and ONLY has to do that. We thrive as a
bootstrapped company and hence like to be nimble about changes and whatever is
needed to be done to get ahead
for you. You may find hyper funded startups who can do that for you
Working Days : Monday to Friday (Onsite) + Saturday Half Day (WFH)
Location : HSR Layout, Bangalore.
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