Director Growth- Performance Marketing

Gushwork.ai is one of the fastest-growing AI startups globally, combining cutting-edge AI with human expertise to help businesses scale marketing operations efficiently. In just one year, we've partnered with 200+ businesses, driving success through AI-assisted SEO and marketing automation.

We've raised $10M+ from top global investors, including Lightspeed, SIG, B Capital, and Beenext, and are building the world's largest AI+human marketing engine. Our mission is to enable businesses to do more with less through AI-driven growth solutions.

About The Role

We're looking for a Performance Marketing Lead / Director of Growth (Performance) — someone who's driven by numbers, experiments, and impact. You'll own paid acquisition end-to-end across Google, Meta, and LinkedIn, and build a predictable, scalable pipeline for growth.

If you're someone who thrives in startup chaos, scales fast, and knows how to turn ad dollars into revenue — this is your role.

What You'll Do

• Performance Marketing (Focus – Google Ads first)
• Lead B2B performance campaigns across Google, Meta, and LinkedIn, with a strong focus on lead-gen and funnel optimization
• Manage and optimize large monthly budgets ($100K+), driving measurable improvements in CAC, pipeline quality, and ROI
• Build a structured experimentation roadmap — test audiences, creatives, and messaging for higher conversion efficiency
• Partner with design and content teams to build scroll-stopping creatives and high-performing landing pages
• Growth Strategy & Analytics
• Design and execute the overall growth strategy across inbound and paid channels
• Track and analyze funnel performance across every stage (impression → demo → close)
• Build and maintain dashboards in GA4, Amplitude, or Sheets — with actionable insights shared weekly
• Experiment with audience segmentation, ad journeys, and retargeting loops to improve lead-to-deal velocity
• Team & Leadership
• Manage and coach a small team of growth specialists and performance marketers
• Collaborate with Founders, Sales, and Product teams to align acquisition strategy with business outcomes
• Drive clarity, speed, and accountability — making experimentation a company-wide superpower

What You'll Bring

Why You'll Love It Here

Skills Required

Google Ads, linkedin ads