Digital Marketing Manager & CRM Lead

About iLead :

iLead (Institute of Leadership, Entrepreneurship and Development) is a leading institute in Kolkata offering future-ready programs in management, media, design, technology, and allied fields. We focus on academic excellence, industry integration, and holistic student development.

Role Overview :

We are looking for a data-driven Digital Performance Marketing Specialist to lead multi-channel campaigns, manage the Meritto CRM, and drive end-to-end growth from lead generation to final enrollment. This role blends performance marketing, analytics, and website optimization.

Key Responsibilities :

Digital Performance Marketing

• Create and execute lead-generation campaigns across Meta (Facebook / Instagram), Google, YouTube, , and other channels.
• Utilize Google AdWords to manage paid search, remarketing, display, and discovery campaigns.
• Analyze traffic, engagement, conversions, attribution paths, and CPL optimization using Google Analytics.
• Conduct audience segmentation, A / B testing, funnel monitoring, and asset optimization.
• Manage relationships with digital marketing agencies and evaluate their performance.
• Oversee creative and messaging direction for ads, videos, banners, and landing pages.

CRM Ownership – Meritto

Technical & Web Management

Admissions Alignment

Analytics & Reporting

Required Skills & Competencies

Technical / Marketing Skills

Soft Skills

Qualifications

Certification in Google / Meta marketing tools is mandatory.

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