Performance Marketer / D2C Growth Marketer (E-commerce)

Company Description

Inovtor Labs is a multidisciplinary innovation company working at the intersection of design, technology, and retail . We build meaningful digital experiences and products - ranging from home decor and lifestyle solutions to e-commerce tools and global D2C brands. Our mission is to turn ideas into practical products that enhance everyday living and create scalable digital-first brands.

Role Description

This is a freelance, part-time, remote role for a Performance Marketer / D2C Growth Marketer with strong experience in e-commerce.

You will be responsible for planning and executing growth strategies for our D2C brand SafnixGo , focused on international markets (US / UK / EU).

Key areas include paid ads, funnel optimisation, creative direction, and data-driven insights.

The ideal person is a blend of strategist + executor , comfortable with D2C marketing, video-first growth, and performance analytics.

Responsibilities

Looking for someone who can :

• 🔥 Run high-converting Meta (Facebook + Instagram) and Google Ads
• 🎯 Build and optimise D2C funnels for sales growth
• 📈 Suggest Shopify CRO improvements (strategy only, no coding)
• 🎥 Guide & plan video creatives for Reels, Shorts, and paid ads
• 📱 Support organic growth on Instagram, Facebook, and YouTube
• 🔍 Provide basic SEO recommendations
• 📊 Analyse campaign data to improve ROAS, CAC, CTR & conversions
• 🧪 Test creative angles, audiences, and hooks for performance scaling

Suitable for :

Qualifications