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Performance Media Buyer
Performance Media BuyerNyxaLabs • Bengaluru, Republic Of India, IN
Performance Media Buyer

Performance Media Buyer

NyxaLabs • Bengaluru, Republic Of India, IN
6 hours ago
Job description

We're seeking a highly skilled and self-driven Media Buyer with a proven track record of managing successful paid social campaigns for US clients. This role requires someone who can independently strategize, execute, and optimize high-budget campaigns across Facebook, Instagram, and TikTok while delivering exceptional ROI.

Key Responsibilities :

  • Plan, launch, and manage paid advertising campaigns across Facebook, Instagram, and TikTok for US-based clients
  • Develop comprehensive media buying strategies tailored to US market audiences and consumer behavior
  • Independently manage campaign budgets ranging from $10K to $500K+ monthly
  • Conduct audience research, segmentation, and targeting optimization for US demographics
  • Create and test multiple ad sets, audiences, and creative variations to maximize performance
  • Analyze campaign data and metrics to drive data-informed optimization decisions
  • Implement advanced testing methodologies including A / B testing, creative testing, and audience testing
  • Scale winning campaigns while maintaining or improving cost efficiency
  • Stay ahead of platform algorithm changes, ad policies, and emerging features
  • Provide strategic recommendations and performance reports to clients and stakeholders
  • Manage relationships with US clients, understanding their business goals and KPIs
  • Collaborate with creative teams to develop high-converting ad creatives
  • Monitor competitor activities and industry trends in the US market

Required Qualifications :

  • 3+ years of hands-on experience as a Media Buyer or Performance Marketing Specialist
  • Must have extensive experience working with US clients and understanding US market dynamics
  • Proven expertise managing substantial ad budgets on Facebook Ads Manager, Instagram, and TikTok Ads Manager
  • Strong portfolio demonstrating successful campaigns with clear ROI metrics and case studies
  • Deep understanding of Meta Business Suite, Meta Ads Manager, and TikTok Ads platform
  • Self-starter with ability to work independently and manage multiple campaigns simultaneously
  • Expertise in conversion tracking, pixel implementation, and analytics setup
  • Strong analytical skills with proficiency in interpreting data and making strategic decisions
  • Knowledge of US consumer behavior, time zones, and seasonal trends
  • Experience with direct response marketing and performance-driven campaigns
  • Excellent communication skills for client-facing interactions
  • Required Portfolio Elements : Your portfolio must demonstrate :

  • Minimum 5 case studies showing campaign results (ROAS, CPA, conversion rates)
  • Evidence of managing US market campaigns with clear geographic targeting
  • Examples of scaling campaigns from testing to significant daily budgets
  • Before / after optimization results showcasing your impact
  • Budget sizes managed and corresponding results achieved
  • Preferred Skills :

  • Experience with e-commerce brands, DTC companies, or lead generation campaigns
  • Familiarity with Google Ads and other paid media channels
  • Knowledge of attribution modeling and multi-touch attribution
  • Experience with creative testing frameworks and ad creative best practices
  • Understanding of iOS 14+ tracking challenges and privacy updates
  • Proficiency with analytics tools (Google Analytics, Triple Whale, Hyros, etc.)
  • Experience managing agencies or working with US-based remote teams
  • What Makes You Stand Out :

  • Proven ability to scale campaigns to 7-figure monthly budgets
  • Experience in competitive US markets (finance, health, beauty, tech,sweepstakes etc.)
  • Track record of 3x+ ROAS consistently across multiple accounts
  • Understanding of full-funnel marketing and customer journey mapping
  • Experience during high-stakes periods (Black Friday, holiday seasons, product launches)
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    Buyer • Bengaluru, Republic Of India, IN

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