Software Engineer 4 (Martech / AdTech)

Position Title : Software Engineer 4 (Martech / AdTech)

Job Description :

Roles & Responsibilities :

• Design and develop scalable Martech / AdTech solutions across web, mobile, and backend systems
• Build and integrate APIs to support campaign delivery, personalization, and tracking
• Collaborate with product, data, and engineering teams to deliver reliable and performant ad & marketing experiences
• Implement targeting and measurement capabilities using first- and third-party data
• Contribute to the architecture and technical roadmap of the Martech / AdTech stack
• Ensure security, compliance, and data quality across integrations and data flows
• Troubleshoot and resolve issues related to latency, delivery, and data consistency
• Stay current with industry best practices, tools, and platform capabilities (e.g. DSPs, DMPs, CDPs)
• Support experimentation, A / B testing, and audience segmentation infrastructure
• Partner with stakeholders to translate business needs into scalable technical solutions

Technical Skills

Must Have Skills