Product Marketing Manager

Key Responsibilities : .

• Develop and execute comprehensive product marketing strategies aligned with business objectives.
• Create compelling product positioning, messaging, and value propositions for target audiences.
• Lead content creation including product related content, case studies, white papers, blog posts, and sales enablement materials.
• Build and enhance employer branding initiatives to attract and retain top talent.
• Collaborate with product management to understand product roadmaps and translate features into customer benefits.
• Work with sales teams to develop effective messaging and tools that drive revenue growth.
• Analyze market trends, competitor activities, and customer feedback to inform marketing strategies.
• Manage product launches and campaign execution across multiple channels.
• Develop and maintain product marketing metrics to measure effectiveness and ROI.

Required Qualifications :

• 8-10 years of progressive product marketing experience, preferably in B2B technology.
• Proven track record of developing successful marketing campaigns and product launches.
• Excellent written and verbal communication skills with ability to craft compelling narratives.

ref : iimjobs.com)