Xoxoday - Product Marketing Manager

Key Regularly engage with customers and prospects to gather qualitative and quantitative insights.

• Define and execute effective GTM strategies, ensuring alignment with overall business goals.
• Work with stakeholders across product, sales, marketing, and partnerships to drive adoption and revenue growth.
• Develop sales playbooks, enablement materials, and marketing assets to support sales teams.
• Partner with sales teams to optimize messaging, positioning, and outreach efforts.
• Collaborate with marketing teams to drive demand generation campaigns, optimize conversion funnels, and improve lead acquisition efforts.
• Analyze the competitive landscape, identify market opportunities, and define positioning strategies to differentiate our offerings.
• Work closely with product managers, sales teams, customer success, and marketing teams to ensure alignment across teams for successful product launches and feature adoption.
• Leverage analytics tools to measure the effectiveness of marketing strategies, optimize marketing spend, and continuously improve We are looking for an enthusiastic and motivated individual who thrives in a collaborative environment.
• While meeting all the criteria is not mandatory, here are the key qualifications we are seeking :
• 3 years of experience in product marketing, marketing, or product management, preferably in SaaS or B2B technology.
• Experience driving marketing or growth initiatives throughout a products lifecycle, from launch to adoption and scaling.
• Hands-on experience with tools such as Google Analytics, Google Ads, CRM platforms, and other analytical tools.
• Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication and storytelling skills to craft compelling messaging and positioning.
• Prior experience working in the US market is a plus.
• Ability to work cross-functionally and thrive in a fast-paced, high-growth environment.

Location : Bangalore

ref : iimjobs.com)