SME Digital Marketing Strategist

Role : SME Saas Marketing

Experience : 7-9 years

Rel experience : 4-8 years

Location : Coimbatore (WFO)

JD :

4–8 years of experience in digital marketing for HRMS or HCM - related SaaS products.

• Convert marketing strategy into an actionable marketing calendar within the stipulated budget, prioritizing activities that accelerate Trial-to-Paid Conversion.
• Apply multi-channel digital marketing experience, focusing on B2B SaaS products across the “Awareness to Advocacy” lifecycle, with a keen focus on logo acquisitions and Cost of Acquisition (CoCA).
• Possess expertise in using digital marketing tools like automation platforms, email tools, social media properties, and advanced analytics, integrating them into automated workflows.
• Execute marketing programs by seamlessly collaborating with the shared services team (Content, Graphics, Data, Web Tech).
• Maintain Accountability for Demo Signups (where applicable) and the final Logo Acquisition volume for Product.
• Be highly Data and Analytics savvy to track funnel performance, drop-off points, and run continuous optimization experiments.

Proven accountability for achieving logo acquisition targets and a demonstrated obsession with optimizing the Cost of Customer Acquisition (CoCA).

Must-Have Skills

Advocate / Discover ->

Delight).