SEO Specialist

Job Summary :

We are looking for a results-driven SEO Executive with 1 year of hands-on experience in both On-Page and Off-Page SEO techniques. The ideal candidate should have a good understanding of search engine algorithms, keyword research, link-building strategies, and content optimization. This role will support our digital marketing efforts to increase search engine visibility and organic traffic.

Key Responsibilities :

On-Page SEO :

Conduct keyword research and implement effective keyword placement. Optimize meta titles, descriptions, headers, images, and internal linking. Perform technical SEO audits (e.G., site speed, mobile-friendliness, crawl errors). Coordinate with content writers to ensure SEO best practices are followed in content creation. Analyze website performance using tools like Google Analytics and Search Console.

Off-Page SEO :

Execute link-building strategies through guest posting, directory submissions, profile creations, and outreach. Build and maintain high-quality backlinks to improve domain authority. Monitor backlink profiles and disavow toxic links. Conduct competitor backlink analysis. Promote content on external platforms to gain visibility and links.

Qualifications

Bachelor's degree in Marketing, Digital Marketing, or related field 1 year of proven SEO experience (both On-Page & Off-Page). Familiarity with SEO tools like Google Search Console, Ahrefs, SEMrush, Moz, Ubersuggest, etc. Basic understanding of HTML, CSS, and website structure.

Nice to Have :

Experience with WordPress or other CMS platforms. Knowledge of Local SEO and schema markup. Familiarity with Google Tag Manager and GA4