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SEO Specialist

Arcot GroupMumbai, MH, IN

15 days ago

Job type

Quick Apply

Job description

Job Summary :

We are seeking a results-driven and strategic SEO Specialist to join our dynamic marketing team. The ideal candidate will possess a strong understanding of technical SEO , on-page and off-page optimization , and hands-on experience with tools like Google Analytics, Google Search Console, Tag Manager, SEMrush, Ahrefs , and WordPress . You will be responsible for developing, executing, and monitoring strategies to improve organic visibility, website performance, and search engine rankings.

Key Responsibilities :

Conduct comprehensive technical SEO audits and implement best practices to optimize crawlability, indexability, and website performance.
Manage and optimize on-page elements such as metadata, header tags, internal linking, structured data, and content.
Develop and execute off-page SEO strategies , including high-quality link-building campaigns.
Set up and analyze Google Analytics (GA4), Google Search Console (GSC), and Tag Manager to monitor SEO performance, traffic trends, and conversion metrics.
Utilize SEMrush, Ahrefs , and other industry tools to perform competitor analysis, keyword research, backlink audits, and monitor SERP fluctuations.
Stay up-to-date with the latest SEO trends , algorithm updates, and industry news to ensure continuous improvements and compliance with search engine guidelines.
Work collaboratively with content creators and web developers to implement SEO recommendations and improvements.
Create detailed SEO reports, dashboards, and performance presentations to showcase progress and ROI.
Ensure SEO best practices are properly implemented in newly developed code and website updates (especially within WordPress ).
Strategize and present growth opportunities based on data-driven insights to stakeholders and leadership teams.

Key Skills and Tools Required :

Strong expertise in Technical SEO (crawl budget, site architecture, sitemaps, robots.txt, canonical tags, etc.)

Proficiency in On-page SEO (HTML tags, keyword placement, content structuring)

Expertise in Off-page SEO and link building strategies

Google tools : Google Analytics 4, Google Search Console, Google Tag Manager

Industry-standard SEO tools : SEMrush, Ahrefs, Moz (optional), Screaming Frog

Experience working with WordPress CMS

Knowledge of SEO reporting and performance tracking

Understanding of Core Web Vitals and page speed optimization

Awareness of latest SEO trends and Google algorithm updates

Familiarity with basic HTML / CSS and JavaScript is a plus

Qualifications :

Bachelor’s degree in Marketing, Computer Science, Communications, or a related field

Proven track record in improving website traffic, ranking, and visibility

Certifications in SEO, Google Analytics, or similar tools will be a plus

Preferred Attributes :

Analytical thinker with strong problem-solving skills

Self-starter with a passion for search marketing and digital trends

Ability to explain technical SEO concepts to non-technical stakeholders

Strong written and verbal communication skills

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Seo Specialist • Mumbai, MH, IN