Talent.com
Event Marketing Manager
Event Marketing ManagerCoditas • Pune (division)
Event Marketing Manager

Event Marketing Manager

Coditas • Pune (division)
6 days ago
Job description

About the Role

We are looking for a pipeline-driven Event Marketing Manager to join Coditas. In this role, you will own Coditas’ presence at a handful of strategic global forums and flagship events each year and ensure they directly translate into pre-booked meetings, SQL creation, and pipeline acceleration.

This is not a logistics position — it is a strategic pipeline creation role . You will partner closely with Sales, SDRs, and Marketing to turn every event into a predictable growth engine , with measurable impact on opportunities and ACV contribution. At Coditas, events are not “branding activities” — they are RevOps levers tied directly to revenue outcomes.

What’s in It for You :

  • Pipeline Accountability : Deliver SQLs and influenced opportunities from every event.
  • Cross-Functional Alignment : Partner with Sales, SDRs, and RevOps to make events part of active pursuits.
  • Strategic Autonomy : Own event planning, execution, and ROI reporting end-to-end.
  • Continuous Learning : Build playbooks and improve conversion rates with every event.

Your Key Responsibilities :

Event Selection & Alignment

  • Identify ICP-rich forums where Coditas’ presence accelerates deal conversations.
  • Define event-specific goals (MQLs, SQLs, ACV influenced) with Sales leadership.
  • Build business cases that connect event investments directly to pipeline outcomes.
  • Pre-Event Preparation

  • Generate account-based prospect lists and outreach cadences for SDRs and AEs.
  • Run coordinated pre-event campaigns (emails, LinkedIn, SDR outreach) to secure meetings.
  • Deliver enablement kits (case studies, talk tracks, demo flows) tailored to event personas.
  • Onsite Execution

  • Ensure all attendee data is captured and synced to CRM in real time.
  • Equip booth staff and Sales with playbooks and demo frameworks for effective engagement.
  • Facilitate roundtables, panels, and 1 : 1 meetings with ICP executives.
  • Post-Event Follow-Up

  • Score, clean, and route leads to SDRs for immediate follow-up.
  • Launch structured post-event cadences (email, LinkedIn, SDR calls) to drive SQL conversion.
  • Deliver ROI reports mapping event leads to pipeline stages (MQL → SQL → Opp → Win).
  • Playbooks & Continuous Improvement

  • Create and update playbooks for flagship, partner, and third-party events.
  • Document learning logs to refine event strategies and improve SQL conversion.
  • Maintain dashboards showing event-to-pipeline contributions for leadership reviews.
  • You Will Thrive in This Role If You Are :

  • A results-driven event marketer who views events as pipeline assets , not branding moments.
  • Comfortable working closely with Sales and SDRs to drive meeting bookings and conversions .
  • Skilled at event operations with strong follow-up discipline and ROI focus.
  • Data-driven, detail-oriented , and motivated to prove impact with events.
  • Desired Background

  • 9–15 years of experience in event marketing, demand generation, or ABM roles in IT services, consulting, or B2B tech.
  • Proven track record of running events that delivered SQLs, pipeline contribution, and ACV influence.
  • Hands-on expertise with CRM for lead capture and attribution.
  • Strong collaboration skills across Sales, SDRs, Marketing, and RevOps.
  • Experience building ROI-focused event strategies with measurable outcomes.
  • Bonus Skills

  • Experience managing events in international markets (North America).
  • Strong vendor and sponsorship negotiation capabilities.
  • Compensation & Benefits

  • Competitive base salary with performance-linked incentives
  • Career growth tied to measurable pipeline contribution
  • Learning & development budget for continuous upskilling
  • Flexible working, culture of trust, and collaboration
  • Company Introduction :

    Coditas is a digital engineering and experience design company known for building scalable, high-performance software products with clean code and exceptional UX. Headquartered in Pune with 800+ technologists, we partner with global brands such as JPMorgan Chase, HDFC, and Symantec.

    As a GenAI-native company , we don’t just adopt generative AI — we build platforms with it. From app modernization to industry-specific GenAI solutions, we combine engineering precision and design empathy to deliver measurable business outcomes.

    If you thrive on turning events into revenue impact , Coditas is your place.

    Create a job alert for this search

    Marketing Manager • Pune (division)

    Related jobs
    Director

    Director

    Symbiosis Skills & Professional University • Pune (division)
    Master’s degree (MBA or equivalent) with specialization in any of the following : .Note : Minimum 5 years of experience in teaching at a university or reputed higher education institution.Retail & E-C...Show more
    Last updated: 20 days ago • Promoted
    Ecommerce Manager

    Ecommerce Manager

    dentsu Media • Pune (division)
    Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services.With best-i...Show more
    Last updated: 19 days ago • Promoted
    Planning Manager

    Planning Manager

    Jabil • Pune (division)
    Drives planning team to achieve continuous improvement in key materials metrics and provides exceptional support to customers, team members, and shareholders. ESSENTIAL DUTIES AND RESPONSIBILITIES : ....Show more
    Last updated: 8 days ago • Promoted
    Social Media Manager

    Social Media Manager

    SRV Media • Pune (division)
    This role is the engine room of SRV’s social team.You’re the bridge between ideas, execution, and clients.You’ll handle brand conversations, campaign planning, content calendars, performance unders...Show more
    Last updated: 3 days ago • Promoted
    EPM - PBCSEPBCS + ARCS (Open)

    EPM - PBCSEPBCS + ARCS (Open)

    Jade Global • Pune (division)
    Account Reconciliation Techno-Functional Consultant will be responsible for the following activities : .Driving requirements gathering and elicitation for Account Reconciliation process(es).Preparing...Show more
    Last updated: 4 days ago • Promoted
    GTM Engineer

    GTM Engineer

    nRev • Pune (division)
    AI-powered Revenue Orchestration platform that lets GTM teams spin up custom agents to automate, enrich, and accelerate every step of the enterprise sales cycle. We have early revenue, rabidly enthu...Show more
    Last updated: 20 days ago • Promoted
    Meta And Google Ads Manager

    Meta And Google Ads Manager

    Saket Communications Pvt. Ltd. • Pune (division)
    Led by a team of seasoned experts and passionate professionals, we specialize in delivering creative campaigns that empower brands to grow and succeed. With expertise across Design Solutions, Brand ...Show more
    Last updated: 8 days ago • Promoted
    Customer Care Professional and Event Planner

    Customer Care Professional and Event Planner

    Hafla | حفلة • Pune (division)
    Join Our Team at Hafla | حفلة ⭐.Event Management Contact support center blended process (Voice Inbound / Outbound and Chat). Hafla is excited to announce that we are hiring a Customer Support Speciali...Show more
    Last updated: 29 days ago • Promoted
    Event Coordinator

    Event Coordinator

    Cafe Peter India • Pune (division)
    Casual dining and coffee chain operating since last 15 years.This is a full-time, on-site role located in Pune, for an Event Coordinator. The Event Coordinator will be responsible for planning and m...Show more
    Last updated: 20 days ago • Promoted
    Media Account Manager

    Media Account Manager

    SRV Media • Pune (division)
    We are a digital-first marketing agency helping brands grow through intelligent performance media, creative strategy, and data-driven insights. Our clients span industries including eCommerce, real ...Show more
    Last updated: 3 days ago • Promoted
    Paid Search Manager

    Paid Search Manager

    DeltaX • Pune (division)
    We are looking for an experienced SEM Manager in all things planning and buying, who understands how to build and optimize campaigns across Search platforms. We're looking for an experienced pro...Show more
    Last updated: 29 days ago • Promoted
    Business Development Manager(Cyber Security Services)

    Business Development Manager(Cyber Security Services)

    TECEZE • Pune (division)
    Business Development Manager – Cyber Security Services.Sales / New Business Acquisition.Individual Contributor (Hunter Role). Teceze is looking for a high-performing.Business Development Manager (BD...Show more
    Last updated: 3 days ago • Promoted
    Production Planning Manager

    Production Planning Manager

    Cradlewise • Pune (division)
    We are parents building for parents.We are redesigning the baby nursery and making it smart, intuitive and delightful.Our first product is a smart crib for babies from 0 to 24 months of age.Cradlew...Show more
    Last updated: 12 days ago • Promoted
    Paid Social Manager

    Paid Social Manager

    DeltaX • Pune (division)
    DeltaX is looking for a talented and motivated individual to join our paid media team.You will work with different teams and will oversee all facets of campaign management, optimisation and also wo...Show more
    Last updated: 9 days ago • Promoted
    Manager of Sales & Marketing

    Manager of Sales & Marketing

    Ileseum Clubs • Pune (division)
    Lead and own the sales & marketing strategy for membership sales Setting own and team's sales targets and roadmap to achieve the same. Deliver a luxury hospitality driven experience to walk in g...Show more
    Last updated: 3 days ago • Promoted
    Head of Marketing

    Head of Marketing

    SingX Pte Ltd • Pune (division)
    SingX is an established Payment Services company, headquartered in Singapore.Founded by a group of ex-bankers, SingX is changing the way cross border payments are made. We began operations 8 years a...Show more
    Last updated: 28 days ago • Promoted
    Social Media Manager - Organic Growth

    Social Media Manager - Organic Growth

    ALIV - Regenerative Wellness • Pune (division)
    Location : Pune Type : Full-time Mode : On-site.Focus : Organic growth, Instagram branding, showcasing innovation.ALIV is a regenerative wellness clinic offering targeted IV therapies, PRP / PRFM, and Au...Show more
    Last updated: 12 days ago • Promoted
    Vice President Marketing

    Vice President Marketing

    Imagicaaworld Entertainment • Pune (division)
    Position Name : Vice President – Marketing.Experience in Years : 12+ Years.Imagicaaworld Entertainment Ltd.India’s leading integrated entertainment destination company, proudly operating some of the ...Show more
    Last updated: 12 days ago • Promoted