Performance Marketing Lead

Performance Marketing Director (Part-Time)

Company : Canonical

Canonical is looking for a Part-Time Performance Marketing Director, a data-driven leader who can scale digital acquisition across multi-channel ecosystems.

About the Role

You will lead Canonical’s performance marketing strategy across Google Ads, Meta Ads, and other paid channels to drive acquisition, conversions, and revenue. This is a strategic hands-on role for someone who combines analytical skills with creative execution.

Key Responsibilities

• Develop and implement paid media strategies on Google, Meta, YouTube, Display, and Retargeting.
• Optimize campaigns for ROAS, CPA, CAC, LTV, and full-funnel performance.
• Oversee A / B testing, bidding strategies, landing page optimization, and attribution analysis.
• Analyze data and provide performance insights for decision-making.
• Collaborate with marketing, product, and growth teams to align acquisition plans.
• Manage budgets, scaling frameworks, and channel mix optimization.
• Identify new growth opportunities on emerging performance platforms.

Ideal Candidate

What We Offer

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