Senior Product Manager_B2C / D2C digital product- Acquisition & Monetisation

Senior Product Manager

About Our Client : The company is a digital platform in the spirituality and wellness sector, offering tailored apps to help users with personal growth and well-being. It combines technology with traditional practices to deliver engaging content and experiences that drive long-term user retention. The brand aims to cater to individuals seeking high-quality and authentic devotional products, blending traditional craftsmanship with modern convenience.

Job Role : Senior Product Manager

Location : HSR Layout, Bangalore

Experience : 4-8 Years (3+ years in core B2C / D2C product management)

Qualification : Engineering or Management degree from a premier institute — IIT, BITS Pilani, IIM, ISB preferred.

About the role : In this role, you’ll own how millions of users discover, engage, and contribute on our platform — shaping the user funnel from first interaction to paid experience.

Your north star : Maximise reach, retention, and revenue — without losing the soul of the product.

Key Responsibilities :

1. Drive Acquisition :

• Build and optimise user acquisition funnels across channels — app store, organic, performance marketing, referrals, and partnerships.
• Work closely with marketing and data teams to identify high-LTV cohorts and improve conversion from install → registration → engagement.
• Design and run experiments (landing pages, creatives, onboarding flows) to improve activation rates.

2. Lead Monetisation Strategy :

3. Product Ownership & Roadmapping :

4. Data-Driven Decision Making :

5. Leadership & Collaboration :

Requirements :

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