We are seeking a Product Manager to lead the in-app merchant store experience. The objective of this role is to enhance customer retention by introducing new, high-engagement lines of businesses into the app.
The ideal candidate will be responsible for building end-to-end user journeys, identifying relevant customer segments, and implementing compelling offers to increase feature adoption. This is a strategic and cross-functional role that directly contributes to increasing in-app engagement and repeat usage.
Key Responsibilities :
Create new in-app journeys for categories like fashion and travel, all enabled through EMI on the Company's app
Identify the right users to target and work on offers to increase adoption
Build smooth flows for product discovery, checkout, and post-purchase steps
Work with design, data, marketing, and merchant teams to get new features live
Improve repeat usage by tracking how people interact with the store
Make sure each new store works smoothly and meets the conversion expectations
Requirements :
Experience of working at a B2C or D2C company with experience in product discovery to post purchase funnels.
4-6 years of product experience, ideally in consumer apps, ecommerce, or travel
Good understanding of user journeys and engagement tools
Comfortable working with data to find insights and improve features
Strong execution and collaboration skills
ref : iimjobs.com)
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Product Manager • Bangalore, India
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