D2C Strategy Lead

Job Description : Assistant Manager – D2C

Job Type - Permanent

Location - Kolkata

Experience - 3 to 5 Years

Job Responsibilities :

• Develop and implement a comprehensive strategy to drive customer acquisition, retention, and revenue growth.
• Set KPIs and track performance metrics to ensure consistent growth and achievement of sales targets.
• Oversee the operation of D2C platforms, including company-owned websites, apps, and third-party marketplaces.
• Optimize website performance, ensure inventory accuracy, and manage product listings.
• Plan and execute digital marketing campaigns, including SEO, SEM, social media, email marketing, and influencer collaborations.
• Design and manage promotional offers, discounts, and seasonal campaigns to boost customer engagement and sales.
• Ensure a seamless online shopping experience, including fast shipping, easy returns, and excellent customer support.
• Analyze customer feedback and implement improvements
• Use analytics tools to track user behaviour, identify trends, and optimize customer journeys.
• Generate regular reports on sales performance, conversion rates, and customer demographics.
• Experiment with new strategies and tools to enhance brand visibility and market share.

Qualifications : Education :

Bachelor’s degree in Business Administration, Marketing, E-commerce, or a related field (MBA preferred) from top tier colleges.

Skills :