Growth Strategy Lead

Lead- Growth Marketing

at Traya Health

Location : Mumbai

About Us

Traya is an Indian direct-to-consumer hair care platform that provides a holistic treatment for individuals experiencing hair loss. Through personalized consultations, we identify the root cause of hair fall using a combination of Ayurveda, Allopathy, and Nutrition. Our unique diagnostic platform, combined with medically trained hair coaches and proprietary tech, ensures customers receive customized solutions delivered right to their doorstep — and the ongoing guidance they need to stay on track. Founded by Saloni Anand (techie-turned-marketeer) and Altaf Saiyed (Stanford GSB alumnus), Traya’s mission is to de-stigmatize hair loss, address its emotional and psychological impact, and make effective treatment accessible to all.

Our Vision

We aim to create a global awareness movement around hair loss while delivering a scientifically proven, holistic solution that combines the best of three sciences.

Key Responsibilities

Performance & Growth Strategy

• Lead strategy and execution across all performance channels—PPC, paid social, display, affiliates—managing annual budgets of ~$1M+.
• Define category growth strategy, including segments, propositions, pricing / packaging, and geo focus with a clear ROI-backed execution roadmap.
• Own full acquisition funnel performance, and drive predictable revenue.
• Monitor, analyze, and optimize campaign performance, providing strategic insights and recommendations to maximize ROI

Experimentation & Optimization

Analytics, Reporting & Forecasting

Cross-Functional Collaboration

Team Leadership & Org Enablement

What We’re Looking For

comfort with ambiguity and fast-paced environments.

B.Tech and / or MBA from a Tier 1 college.

Traya provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, nation origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by central, state, or local laws.