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Senior Marketing Manager
Senior Marketing ManagerRare Ideas • Pune, Maharashtra, India
Senior Marketing Manager

Senior Marketing Manager

Rare Ideas • Pune, Maharashtra, India
19 hours ago
Job description

Senior Marketing Manager

Location : Pune

Company / Group : Together Hospitality

Role Type : Full-time

Experience : 6–10 years

About the Role

We are looking for a Senior Marketing Manager who understands both brand and business. Someone who can turn insights into stories, stories into content, and content into footfall.

You will lead a multidisciplinary marketing team and shape how our brands speak, look, and show up every day. This role needs a sharp marketer, a strong storyteller, and someone who can bring structure to a creative environment.

What you will Lead Team Oversight

You’ll directly manage :

  • 2 Marketing Executives
  • 2 Social Media Managers
  • 1 Graphic Designer
  • 1 Photographer
  • 1 Videographer
  • 1 Event Coordinator
  • 1 B2B Sales Executive
  • PR Agency + freelancers

You will set weekly plans, review all deliverables, maintain quality, and make sure the work reflects each brand’s voice and intention.

Key Responsibilities

1. Brand Storytelling & Communication

  • Build brand narratives for each outlet and ensure they stay consistent across all touchpoints
  • Write and edit copy across campaigns, menus, social media, events, partnerships, website, and on-ground branding
  • Translate insights into ideas and ideas into clear, engaging communication
  • Ensure every brand’s voice is distinct, warm, and true to its audience
  • Craft story-led campaigns, launches, and seasonal moments
  • 2. Content Engine & Creative Direction

  • Oversee all photo, video, reel, and design output
  • Guide the internal team on concepts, moodboards, references, and production quality
  • Ensure content is rooted in culture, not clichés
  • Build weekly and monthly content calendars for each brand
  • Maintain a clean feedback system so creatives can work smoothly
  • 3. Marketing Strategy & Monthly Plans

  • Plan monthly marketing calendars tied to brand priorities, sales cycles, and seasons
  • Identify opportunities for collaboration, community-building, and brand moments
  • Build launch plans for new outlets and new brand initiatives
  • Work with the advertising lead on campaign ideas and creative direction
  • Oversee B2B brand building for Rare Ideas : social media, content, PR support
  • 4. Sales-Driven Marketing

  • Convert brand thinking into measurable footfall and revenue outcomes
  • Track performance across Instagram, ads, partnerships, Google, and CRM
  • Plan high-impact campaigns for weekends, festivals, product launches, and signature events
  • Work closely with operations on on-ground execution
  • Maintain dashboards and monthly reporting for founders
  • 5. Systems, Quality & Team Rhythm

  • Bring discipline, clarity, and pace to the team
  • Run weekly stand-ups, monthly reviews, and performance check-ins
  • Maintain SOPs for content, approvals, shoots, events, collaborations
  • Ensure all brands under Together Hospitality look and communicate with consistency
  • Who You Are

  • A strong storyteller with a sharp sense of copywriting
  • Someone who understands culture, people, and how hospitality brands build loyalty
  • Comfortable leading a large creative + marketing team
  • Organised, reliable, detail-oriented
  • Fast thinker, strong with strategy
  • Calm in pressure moments
  • Clear communicator — both written and verbal
  • Someone who enjoys creating, not just managing tasks
  • Has experience in hospitality, consumer brands, retail, or agencies with multi-brand portfolios
  • Experience Required

  • 6–10 years in marketing, brand management, or creative strategy
  • Direct experience leading teams
  • Strong copy and communication portfolio
  • Comfort with working closely with founders and senior leadership
  • Ability to manage all aspects of brand communication : content, campaigns, collabs, events, storytelling
  • What Success Looks Like

    In the first 3 months, you should :

  • Streamline the marketing workflow across brands
  • Improve copy, storytelling, and content quality
  • Build monthly plans that reduce chaos and increase pace
  • Create consistent, distinct brand narratives
  • Lead the team with clarity and confidence
  • Shape campaigns that directly impact guest footfall and sales
  • Compensation

    ₹13L – ₹15L CTC + performance-based bonus

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    Senior Marketing Manager • Pune, Maharashtra, India

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