Assistant Manager - Digital Marketing

Key Responsibilities : .

• Design and execute strategies to position the agency as an industry leader in end-to-end marketing solutions.
• Enhance brand equity through consistent messaging, impactful campaigns, and compelling storytelling.
• Create marketing assets, including creatives, blogs, case studies, whitepapers, and campaign materials.
• Plan and manage content strategies aligned with the agency's offerings and industry trends.
• Drive conversations across various communities to strengthen the agency's presence and engage relevant audiences.
• Lead performance marketing initiatives, including paid advertising campaigns across platforms.
• Continuously test and optimize ad creatives, copy, and landing pages for maximum conversion.
• Monitor and analyze campaign metrics to improve ROI and achieve defined KPIs.
• Manage and enhance marketing workflows to improve lead nurturing and streamline processes.
• Implement strategies for effective utilization of marketing automation platforms to drive campaign success.
• Plan and execute events, webinars, and conferences to increase brand visibility and engage potential clients.
• Drive strategic lead generation initiatives aimed at expanding the agency's client base.
• Develop and lead campaigns to strengthen brand presence in key markets.
• Capitalize on opportunities to position the agency as an innovator in marketing automation and digital performance.

ref : iimjobs.com)