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Public Relations Executive
Public Relations ExecutiveOswaal Books • Kanpur, Uttar Pradesh, India
Public Relations Executive

Public Relations Executive

Oswaal Books • Kanpur, Uttar Pradesh, India
21 days ago
Job description

Location : Noida Sec-142

Work Setup : On-site

Key Responsibilities :

  • Press Relations & Media Outreach

o Draft, edit, and disseminate press releases, media statements, and authored articles.

o Maintain strong relationships with top-tier journalists, editors, influencers, and media houses across print, digital, and

broadcast platforms.

o Ensure regular media coverage in line with brand campaigns, product launches, and corporate announcements.

  • Digital Brand Integrations
  • o Identify and secure brand integration opportunities on digital platforms (YouTube, Instagram, OTT, etc.).

    o Collaborate with content creators, influencers, and web series / production teams for subtle and effective brand

    placements.

  • Production House & Agency Collaboration
  • o Build and maintain strong networks with key production houses, digital content studios, and creative agencies.

    o Pitch brand partnership ideas that can be embedded within entertainment or educational content.

  • Content Creation & Editorial
  • o Write compelling authored articles, speeches, op-eds, and talking points for leadership.

    o Manage and edit communication materials to maintain a consistent brand voice.

  • Celebrity Management
  • o Liaise with celebrity managers and talent agencies when onboarding celebrities for brand endorsements or campaigns.

    o Handle contract negotiations, PR coordination, and communication planning for celebrity-led initiatives.

  • Strategic PR Planning & Execution
  • o Design and execute proactive PR strategies aligned with business goals.

    o Track media trends, monitor brand reputation, and provide timely PR solutions during crises.

  • Event & Campaign PR
  • o Support product launches, panel discussions, webinars, and brand events with end-to-end PR planning.

    o Secure pre-event and post-event coverage across relevant media channels.

    Key Requirements :

  • 1-3 years of proven experience in PR, Candidate from PR agency will get an advantage.
  • Strong network with journalists, editors, influencers, and media professionals.
  • Hands-on experience in digital PR and influencer marketing.
  • Excellent written and spoken communication skills.
  • Ability to independently draft press materials, authored articles, and campaign content.
  • Familiarity with production houses and integration formats for YouTube, OTT, and social media.
  • Experience in celebrity coordination and talent management is a strong plus.
  • Highly organized, proactive, and detail-oriented.
  • Preferred Qualifications :

  • Bachelor’s or Master’s in Mass Communication, Journalism, PR, Marketing, or a related field.
  • PR agency background or prior experience managing PR for consumer-facing brands is advantageous.
  • A strong portfolio of media coverage and past PR campaigns.
  • Please note that this role requires a 6-day working schedule

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    Executive • Kanpur, Uttar Pradesh, India

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