Paid Media Specialist

Paid Media Specialist

Work Location  : Jaipur Job Type  : Full Time Legal Entity  : Vconnex Pvt Ltd. Qualifications  : Any Graduations Experience Required  : 7-10 years

Position Title :   Paid Media Specialist  Reports To :   Digital Marketing Manager  Business Unit :   Marketing Jaipur PURPOSE OF THE POSITION :

Econnex is seeking a highly skilled Paid Media Specialist to lead and optimize our multi-million dollar Google Ads campaigns. This role requires a data-driven marketer with expertise in scaling paid media, optimizing for better ROI, and ensuring maximum efficiency in ad spend. You will be responsible for developing, executing, and refining strategies that scale our Google Ads budget from $5M to $12M+ while reducing CPA. If you thrive in a fast-paced environment and love working with performance-driven marketing, this role is for you!

ORGANISATIONAL CONTEXT 1. Campaign Strategy Execution :

• Develop and execute high-impact Google Ads campaigns across Search, Display, YouTube, Discovery, and Performance Max.
• Scale campaigns efficiently, ensuring a 3X growth in ad spend while maintaining or reducing CPA.
• Implement dynamic ad targeting, audience segmentation, and AI-driven bid strategies.
• Lead expansion into new paid media channels (Meta Ads, TikTok, LinkedIn, Native Ads, etc.).

2. Optimization ROI Improvement :

3. AI Automation Implementation :

4. Data Analysis Performance Tracking :

5. Competitive Market Analysis :

Key Skills Qualifications

CHALLENGES OF THE POSITION

Challenge

Brief Description

Rapid Growth

CIMET will double its workforce over the next 2 years, we need to build and onboard a team of high performing people to enable the planned growth to reach fruition.

Systems

CIMET is in the early phase of the expansion where systems, processes and policies are being developed and implemented. This means there will be constant changes occurring and you will need to be agile in your approach to changing business priorities.

Role :   Analyst Relations

Industry Type :   IT Services & Consulting

Department :   Marketing & Communication

Employment Type :   Full Time, Permanent

Role Category :   Corporate Communication

Education

UG :   Any Graduate

PG :   Any Postgraduate

Skills Required

Cro, Data Analysis, Analytical, Data Visualization, Budgeting, Agile, Google Analytics, Automation, Digital Marketing, Sql