Social Media Manager - Apps

About us :

At A1Apps, we are passionate about transforming ideas into innovative digital solutions. As a leading technology company, we specialise in developing cutting-edge mobile applications that empower users to thrive in the digital era. Our team work collaboratively to deliver user-centric, scalable, and high-performance apps tailored to meet diverse industry needs.

Responsibilities :

• Meta Strategy Execution : Own and manage performance-focused campaigns on Instagram and Facebook—both organic and paid—to drive installs, engagement, and retention.
• Performance Marketing : Collaborate with the user acquisition team to launch and optimise paid social campaigns. Analyse CAC, ROAS, CTR, and retention metrics. Ensure campaign hygiene and compliance with Meta ad policies.
• Multi-Platform Support : While Meta is the core channel, contribute to brand and campaign visibility across , Twitter / X, YouTube, and others.
• Content & Creative : Plan content calendars and work with the design team to produce creatives, copy, and reels / stories tailored for social success.
• Analytics & Optimisation : Leverage tools like Meta Ads Manager, Google Analytics, and Google Play Console to evaluate campaign success and improve ROI.
• Community Engagement : Actively manage user interactions—responding to comments, DMs, and feedback to build a strong online presence.
• Market Research & Trends : Keep a pulse on the latest in social media algorithms, ad trends, and competitor strategies to maintain an edge.

Required Skills :