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Social Media Manager - Apps
A1AppsGurugram, Haryana, India1 day ago
Job description3+ years of social media marketing experience with significant exposure to performance marketing on Meta (Facebook + Instagram). Experience running and optimising paid ad campaigns, preferably for mobile apps. Familiarity with iOS app marketing strategies, attribution challenges, and creative formats. (Preferred) Strong understanding of digital analytics tools : Meta Insights, Firebase, Google Analytics, etc. Creative thinking with the ability to generate campaign concepts and test new formats. Excellent verbal and written communication skills. Self-motivated and comfortable working independently in a fast-paced, data-driven environment.
About us :
At A1Apps, we are passionate about transforming ideas into innovative digital solutions. As a leading technology company, we specialise in developing cutting-edge mobile applications that empower users to thrive in the digital era. Our team work collaboratively to deliver user-centric, scalable, and high-performance apps tailored to meet diverse industry needs.
Responsibilities :
- Meta Strategy Execution : Own and manage performance-focused campaigns on Instagram and Facebook—both organic and paid—to drive installs, engagement, and retention.
- Performance Marketing : Collaborate with the user acquisition team to launch and optimise paid social campaigns. Analyse CAC, ROAS, CTR, and retention metrics. Ensure campaign hygiene and compliance with Meta ad policies.
- Multi-Platform Support : While Meta is the core channel, contribute to brand and campaign visibility across , Twitter / X, YouTube, and others.
- Content & Creative : Plan content calendars and work with the design team to produce creatives, copy, and reels / stories tailored for social success.
- Analytics & Optimisation : Leverage tools like Meta Ads Manager, Google Analytics, and Google Play Console to evaluate campaign success and improve ROI.
- Community Engagement : Actively manage user interactions—responding to comments, DMs, and feedback to build a strong online presence.
- Market Research & Trends : Keep a pulse on the latest in social media algorithms, ad trends, and competitor strategies to maintain an edge.
Required Skills :
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Social Media Manager • Gurugram, Haryana, India
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