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Social Media Manager

Social Media Manager

PVR LimitedGurugram, Haryana, India
12 days ago
Job description

We are looking for a creative and performance-driven Social Media Manager to lead and evolve our social media presence across platforms. You will be the voice of PVR INOX in the digital space — from movie promotions and brand storytelling to community building and campaign innovation.

Responsibilities

Content Strategy & Planning :

  • Develop and execute monthly content calendars aligned with movie releases, festivals, brand campaigns, and business priorities.
  • Collaborate with internal teams, studios, influencers, and agencies to source creative assets and content hooks.

Platform Management :

  • Own and manage all official social media handles (Instagram, X, Facebook, YouTube, , Threads, WhatsApp Channels).
  • Adapt content formats per platform trends — Reels, Shorts, carousels, memes, and more.
  • Campaign Execution :

  • Launch buzz-worthy campaigns for movie promotions, offers, and experiential events.
  • Run moment marketing and real-time engagement around pop culture, trailer drops, and viral trends.
  • Community & Engagement :

  • Drive follower growth, high engagement, and quality conversations.
  • Manage DMs, comments, and brand sentiment in coordination with the CRM and customer care teams.
  • Performance & Reporting :

  • Monitor analytics using native platform insights and third-party tools.
  • Share weekly / monthly performance reports with insights and recommendations.
  • Influencer & Creator Collaborations :

  • Identify and partner with relevant creators and influencers for co-branded content, reviews, and reach enhancement.
  • Crisis & Reputation Management :

  • Respond swiftly and appropriately to any online crisis or misinformation.
  • Align with PR and brand teams on sensitive issues.
  • Qualifications

  • 5–8 years of hands-on social media experience, ideally with a consumer brand or media / entertainment company.
  • Strong understanding of Indian pop culture, film fandoms, and online communities.
  • Creativity, wit, and a finger on the pulse of social trends and Gen Z culture.
  • Strong copywriting, content ideation, and visual communication skills.
  • Proven track record of running social-first campaigns and growing digital communities.
  • Proficiency in tools like Meta Business Suite, Canva, Hootsuite and analytics dashboards.
  • Ability to work in a fast-paced environment with tight deadlines and multiple stakeholders.
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    Social Media Manager • Gurugram, Haryana, India

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