We are looking for a creative and performance-driven Social Media Manager to lead and evolve our social media presence across platforms. You will be the voice of PVR INOX in the digital space — from movie promotions and brand storytelling to community building and campaign innovation.
Responsibilities
Content Strategy & Planning :
- Develop and execute monthly content calendars aligned with movie releases, festivals, brand campaigns, and business priorities.
- Collaborate with internal teams, studios, influencers, and agencies to source creative assets and content hooks.
Platform Management :
Own and manage all official social media handles (Instagram, X, Facebook, YouTube, , Threads, WhatsApp Channels).Adapt content formats per platform trends — Reels, Shorts, carousels, memes, and more.Campaign Execution :
Launch buzz-worthy campaigns for movie promotions, offers, and experiential events.Run moment marketing and real-time engagement around pop culture, trailer drops, and viral trends.Community & Engagement :
Drive follower growth, high engagement, and quality conversations.Manage DMs, comments, and brand sentiment in coordination with the CRM and customer care teams.Performance & Reporting :
Monitor analytics using native platform insights and third-party tools.Share weekly / monthly performance reports with insights and recommendations.Influencer & Creator Collaborations :
Identify and partner with relevant creators and influencers for co-branded content, reviews, and reach enhancement.Crisis & Reputation Management :
Respond swiftly and appropriately to any online crisis or misinformation.Align with PR and brand teams on sensitive issues.Qualifications
5–8 years of hands-on social media experience, ideally with a consumer brand or media / entertainment company.Strong understanding of Indian pop culture, film fandoms, and online communities.Creativity, wit, and a finger on the pulse of social trends and Gen Z culture.Strong copywriting, content ideation, and visual communication skills.Proven track record of running social-first campaigns and growing digital communities.Proficiency in tools like Meta Business Suite, Canva, Hootsuite and analytics dashboards.Ability to work in a fast-paced environment with tight deadlines and multiple stakeholders.