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Marketing Communications Specialist
Marketing Communications SpecialistEaglehires HR Solutions Pvt Ltd • Mumbai, India
Marketing Communications Specialist

Marketing Communications Specialist

Eaglehires HR Solutions Pvt Ltd • Mumbai, India
23 days ago
Job description

Hi,

We are hiring for one of our client a manufacturing industry based in Mumbai.

Job Title : Marketing Communication Specialist

Experience : 2 years

Location : Mumbai

Job Description :

Optimize, execute & measure various marketing campaigns across social media channels and Google by liaising with

the digital marketing agencies

Draft & craft the right communication using inhouse / external graphic team as the need may be

Generate performance report to review & evaluate next steps

Schedule & execute Webinars in coordination with product team to pull max relevant attendees from specific TG

  • Identify new platforms / apps (Eg : Whatsapp) to engage relevant TG
  • Build, manage & improvise Database to create wider reach
  • Manage the Website (update content, etc.) & Intranet (update content, find innovative ways to encourage employees engage

more on Intranet, etc.)

  • Manage digital & print versions of assets for new products & manage distribution of the same further to distributors
  • Make conceptual videos of products as & when required (Eg : Testimonials, application, etc.) with the help of inhouse or
  • external resource

  • Maintain regular communication with distributors to support them with any marketing activity & to ensure their support and
  • participation for maximum reach of the campaigns

  • Monitor activities of other brands to evaluate current trends
  • Identify relevant event (exhibition, seminar, conference, etc.) & execute them smoothly
  • Co-ordinate and understand requirement of internal team to support them with suitable sales & marketing tools
  • Be owner of your KPIs to help Marketing department achieve overall growth & goals
  • Who you are (experience) :

  • You are excellent in verbal and written English communication and presentation skills with an ability to clearly articulate and
  • express complex marketing ideas to a wide range of people and groups at various levels

  • You smoothly manage Google Ads, Facebook, LinkedIn, Twitter, Instagram, Email campaign, etc. to reach right Target Group
  • (Programmatic on different metrics like CPC, CPT, CPM and CTRs) (Fluent in reading and interpreting Google Analytics Data)

  • Well skilled to identify and implement content marketing ideas that will help generate better visibility
  • You have been part of execution of various physical events (Exhibitions, Conferences, Workshops, etc.)
  • You have good understanding of Webinar platform to organize online events
  • Person with proficiency in Word, Excel, Power Point and Outlook
  • You have fair understanding of Lead management system (CRM) (generate, nurture & convert into opportunity) to support
  • Database Management activity

  • You are a team player who extends help to share overall workload of the team as & when required while simultaneously
  • managing your own deliverables / KPIs

  • You are ready to travel as & when required to other cities / countries for work
  • Create a job alert for this search

    Marketing Specialist • Mumbai, India

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