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VP of Marketing
VP of MarketingNARSINGH SONS LEGAL TEAM • New Delhi, Republic Of India, IN
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VP of Marketing

VP of Marketing

NARSINGH SONS LEGAL TEAM • New Delhi, Republic Of India, IN
3 days ago
Job description

Founding Chief Marketing Officer (CMO) – Job Description

We are hiring a Founding Chief Marketing Officer (CMO) to lead brand, growth, acquisition, community, communication, and market strategy for a confidential early-stage SaaS platform operating in a structured and credibility-driven domain. The role requires deep marketing expertise, strong storytelling, strategic thinking, and the ability to scale both organic and inorganic growth channels while establishing trust, authority, and long-term market presence.

Key Responsibilities

Marketing Strategy & Business Growth

  • Own the end-to-end marketing strategy across awareness, acquisition, activation, retention, and revenue.
  • Design and implement growth systems that scale predictably across multiple user segments.
  • Analyze markets, competitors, user behavior, and industry gaps to craft positioning and value narratives.
  • Convert business goals into measurable marketing roadmaps, quarterly plans, and execution strategies.
  • Run controlled experiments, growth loops, and funnel optimizations to increase conversions and reduce CAC.

Organic & Inorganic Growth Leadership

  • Build and execute organic growth engines including SEO, content, social media, thought leadership, partnerships, and community.
  • Lead inorganic channels including Google Ads, Meta Ads, LinkedIn Ads, and performance-driven paid campaigns.
  • Manage full-funnel execution : targeting, creatives, ad planning, budgets, optimization, and reporting.
  • Drive compounding growth through distribution channels, digital PR, collaborations, and outreach systems.

    • Brand, Communication & Narrative Building

  • Define and maintain a consistent brand identity, voice, and messaging across all touchpoints.
  • Build a reputation of trust, reliability, and authority in a credibility-sensitive domain.
  • Develop communication frameworks for product launches, updates, and high-level strategic announcements.
  • Own content strategy across long-form, short-form, newsletters, video, and multi-platform storytelling.

    • Sales & Lead Generation Support

  • Build predictable systems for inbound and outbound lead generation.
  • Collaborate closely with sales and leadership to refine target segments, pipelines, and qualification mechanisms.
  • Create playbooks for nurturing, follow-ups, and conversion journeys.
  • Support sales through collateral, pitch decks, narrative positioning, and demo enablement content.

    • Founder Personal Branding & Thought Leadership

  • Amplify the founders’ presence across digital platforms through content, interviews, insights, and authoritative posts.
  • Position the leadership team as trusted voices in the domain.
  • Build a long-term content and visibility roadmap to support credibility, partnerships, and user trust.

    • Data, Analytics & Marketing Ops

  • Create dashboards, KPIs, and reporting systems for all marketing channels.
  • Run cohort analyses, attribution models, funnel tracking, and behavioral insights.
  • Set up automation for lifecycle marketing including email, WhatsApp, CRM nurturing, and re-engagement.
  • Track performance metrics and optimize for CAC, payback period, LTV, and retention.

    • Community, Partnerships & Ecosystem Engagement

  • Build user communities, professional networks, and ecosystem touchpoints.
  • Drive outreach to institutions, associations, creators, and subject matter practitioners where relevant.
  • Organise webinars, workshops, events, and educational initiatives to build trust and engagement.

    • Team & Culture Building

  • Recruit and mentor talent across marketing, design, growth, community, and communications.
  • Establish internal processes for campaign planning, execution, review, and continuous optimization.
  • Define quality standards, guidelines, creative principles, and experimentation culture.
  • Build a high-ownership, data-driven, execution-oriented marketing team.

    • Long-Term Marketing & Growth Strategy

  • Define multi-year brand and growth vision aligned with product and business goals.
  • Build frameworks for scaling distribution, category positioning, and market expansion.
  • Translate strategic goals into actionable quarterly milestones and execution plans.
  • Work directly with the founding team to align marketing outcomes with user and business needs.

    • What We’re Looking For

  • 2 to 5+ years of experience in marketing leadership, preferably in SaaS, B2B, B2C, or workflow-heavy digital platforms.
  • Proven expertise in both organic and inorganic growth strategies.
  • Strong experience in SEO, content strategy, paid marketing, performance channels, and analytics.
  • Ability to build brand identity, voice, and trust in a structured and credibility-focused domain.
  • Experience supporting sales teams through lead generation systems and cross-functional collaboration.
  • Experience managing CRM systems, automation workflows, funnels, and data dashboards.
  • Exceptional storytelling, communication, and narrative-building skills.
  • Ability to simplify complex concepts into clear and compelling value propositions.
  • Strong strategic thinking, ability to operate in early-stage environments, and founder-like ownership.
  • Experience building teams from scratch and establishing scalable marketing processes.
  • High competency in social media branding, multi-platform presence, and founder-led visibility execution

    • Perks

  • Equity and profit-sharing based on contribution.
  • Opportunity to shape the full marketing engine from 0 → 1.
  • Direct collaboration with the founders in defining long-term brand and growth vision.
  • High autonomy, high-impact role for a fast-moving, mission-driven platform.
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    Vp Of Marketing • New Delhi, Republic Of India, IN

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