Performance Marketing Manager

Jetpac, from Circles, is the coolest tech startup you will find, dedicated to making Travel super convenient and 100% hassle free. We're a bunch of rebels, renegades, and sometimes misfits, working together to change the Travel Universe. We grew 10x last year, with customers in >

150 countries and availability in 10 different languages and currencies. At Jetpac, we take ownership and we lead! We are ambitious and resourceful Jetpac cadets, who would stop at nothing to get to the desired end outcome! If you think you've got the guts, the smarts, and the hustle to join us, then keep reading!

Job Overview

We are hiring a Performance Marketing Manager to own and scale our paid marketing efforts across platforms. You’ll drive full-funnel user acquisition campaigns, optimize for growth metrics like CAC and ROAS, and collaborate with cross-functional teams to push the boundaries of digital growth.

This is a hands-on, high-ownership role where creative thinking meets performance rigor. You'll work on global campaigns, across multiple geographies, and with a strong testing mindset.

Key Responsibilities

Strategy & Channel Management

Plan, execute, and scale performance marketing campaigns across Meta, Google, YouTube, and programmatic channels

Define channel-wise growth targets, budget allocation, and bidding strategies

Own CAC, ROAS, NCPA, and repeat purchase goals end-to-end

Identify new channel opportunities and test them for scalability

Campaign Execution & Optimization

Launch and manage multi-country, multi-language campaigns

Conduct rigorous A / B testing across ad formats, creatives, targeting, and landing pages

Optimize ad performance in real-time and run weekly deep-dives on performance breakdowns

Work closely with designers and motion editors to develop high-performing creatives

Funnel Analysis & Reporting

Set up tracking frameworks using GA4, MMPs (e.g., AppsFlyer) and campaign dashboards

Analyze full-funnel user behavior to improve drop-offs and boost conversion

Prepare regular performance reports for internal stakeholders with clear insights and actions

Collaborate with BI teams to build dashboards and run cohort-level analyses

Cross-Functional Collaboration

Partner with product, lifecycle, brand, and SEO teams to align acquisition with retention and brand goals

Work with CRM and product teams to connect acquisition to downstream monetization

Share learnings with global market teams and adapt messaging / targeting for local nuances

Requirements

4–6 years of experience in digital / performance marketing with direct ownership of budgets and channel strategy

Proven success managing large-scale campaigns across Meta Ads, Google Ads and more

Strong command of performance metrics like CAC, ROAS, CTR, CVR, retention, and LTV

Experience working with analytics platforms, attribution tools, and ad tech stacks

Hands-on experience running experiments, scaling campaigns, and managing creative pipelines

Bachelor's degree in Marketing, Business, or related field

Preferred Experience

Prior experience in travel, telco, fintech, or consumer tech

Experience managing global campaigns with region-specific targeting and localization

Familiarity with MMPs like AppsFlyer, Branch, or Adjust

Understanding of landing page optimization and CR

Desired Skills

Highly analytical with strong problem-solving skills

Creative thinker with an eye for high-performing ad formats and messaging

Strong project management and collaboration abilities

Bias for action, experimentation, and continuous learning

Passion for growth, travel, and data-driven marketing

What We Offer :

Competitive salary and excellent performance-based incentives.

Comprehensive benefits package, including health, dental, and vision coverage.

Flexible work arrangements with remote or hybrid options.

Opportunity to work with a dynamic and innovative global team.

Career growth and professional development opportunities