Digital Marketing Optimization Manager

We are seeking a Google Ads expert to help us make better business decisions based on our marketing data. The ideal candidate will have a working knowledge of Google, Bing & FB Ads, Google Analytics & Tag Manager.

Your primary responsibilities will be maintaining the Google, Bing & FB Ad accounts of our Universities and analyzing the results to identify patterns and trends that can help us improve the efficiency and usability of our products and services. You will also be expected to improve our Google, Bing & FB Ads accounts and maximize the return on our investment

Responsibilities

• Manage all aspects of Google, Bing & FB Ad campaigns
• Create and optimize ad campaigns and paid search landing pages
• Analyze and optimize ad campaigns to increase return on investment (ROI)
• Use Google Ads to drive a variety of online marketing campaigns
• Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
• Manage and optimize display campaigns across multiple devices
• Develop PPC strategies to increase online visibility
• Collaborate with a team of marketers, Google Ads specialists, and engineers

Requirements :