Customer Relationship Management Senior Executive

Role Objective

A key objective of this position is to manage and optimize Customer Relationship Management (CRM) systems and associated applications to ensure smooth business operations and enhance user adoption across global teams. The role involves coordinating with field staff, ensuring accurate reporting, supporting expense management processes, and driving CRM-related initiatives and training for continuous improvement and system efficiency.

Desired Candidate Profile

Graduate / Postgraduate in Business Administration, Information Technology, or a related field.

4–7 years of experience in CRM administration, user support, or sales operations.

Working knowledge of

Salesforce CRM

and

Zoho Expenses

(or similar platforms).

Excellent proficiency in

MS Office (Excel, PowerPoint, Word) .

Strong communication skills with fluency in

English and Hindi .

Ability to coordinate effectively with global teams and manage cross-functional tasks.

Detail-oriented with a structured approach to problem-solving and implementation.

Roles & Responsibilities

Manage day-to-day CRM operations, including user management, query resolution, and data maintenance.

Coordinate with field staff regarding CRM-related issues, reporting, and expense submissions.

Oversee the

implementation and adoption of Salesforce CRM

and

Zoho Expenses

modules.

Conduct user

training sessions, demos, and refreshers

for global sales teams on new functionalities and enhancements.

Facilitate

quarterly assessments

for Salesforce CRM users to evaluate understanding and usage.

Support

UAT (User Acceptance Testing)

and lead

project go-live

for new CRM and expense modules.

Configure and manage

policies and workflows

on Zoho Expenses, including team activation and deactivation.

Provide

day-to-day operational support

for CRM and expense management portals.

Collaborate with IT and Sales Operations teams to enhance system functionality and user experience.

Functional Skills Required

Strong understanding of CRM systems (preferably Salesforce).

Hands-on experience with

Zoho Expenses

and related policy configuration.

Data analysis, dashboard creation, and reporting skills.

Project coordination for CRM enhancements and rollouts.

Excellent computer proficiency and attention to accuracy in data management.

Behavioral Skills Required

Strong interpersonal and coordination skills.

Excellent verbal and written communication abilities.

Analytical mindset with a proactive problem-solving approach.

Ability to multitask and manage priorities under deadlines.

Team-oriented attitude with a commitment to continuous learning and improvement.

Team Size to be Handled :

Individual contributor role, reporting to the AGM – Global MIS & Systems.

Important Links : Website :

https : / / biotechhealthcare.com /

LinkedIn :

https : / / www.linkedin.com / company / biotechhealthcare /

Instagram : Biotech Vision Care

Biotech is an Equal Opportunity Organization promoting diversity while ensuring no discrimination on any ground, including gender, race, religion, age, sexual orientation, disability, etc.