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Manager - Branding & Communication - Healthcare
Manager - Branding & Communication - HealthcareSukino Continuum Care • Bangalore, India
Manager - Branding & Communication - Healthcare

Manager - Branding & Communication - Healthcare

Sukino Continuum Care • Bangalore, India
4 days ago
Job description

Position : Manager Branding & Communication

Experience : 6 - 10 years

Location : Bangalore

Organization : Healthcare Organization

Job Location : Bangalore (Corporate Office)

Other Criteria : This is a full-time, work-from-office role with a 6-day workweek (Monday to Saturday)

Exp Required : 6 to 10 Years

Scope :

This position works closely with internal teams to develop a strong brand, develop and implement communication campaigns and oversee various aspects of design, development, implementation, monitoring and evaluation of brand strategic and external communication programs and initiatives.

Job Description : Brand building :

  • Oversee and coordinate development of a brand strategy
  • Build the mechanism that allows the collection and creation of compelling content.
  • Lead the planning and execution of the brand initiatives; oversee the creative development of publicity collaterals across all channels and other related communication and media platforms
  • Develop and lead the implementation of brand communication budgets and monitor progress against key performance indicators
  • Develop strategies aimed at promoting brand through implementation of CSR initiatives
  • Develop, coordinate and execute campaigns aimed at communicating brand message and communicate brand personality

Brand Evaluation :

  • Coordinate regular research and surveys in brand communication and proactively obtain market trends and insights on brand value, visibility, awareness and perception
  • Assess associated brand risks and make recommendations to the management on propositions that promote growth of the brand and enhance the visibility
  • Develop brand evaluation and audit framework
  • Communication Planning & Implementation :

  • Develop, implement and evaluate annual communication plan.
  • Design, plan and supervise the effective implementation of communication strategy and programmes
  • Develop engaging communication initiatives and material to build taxpayer engagement
  • Identify and mitigate communications challenges and risks which could impact on organization's reputation
  • Ensure that brand and identity is adhered in all communication channels
  • Contribute to communications results and calendar
  • Campaign Managements :

  • Manage the development, implementation, tracking and measurement of ontime brand communication campaigns that drive brand awareness
  • Devise campaign Key Performance Indicators (KPI) that produces the desired communication and tax compliance results and demonstrate a Return On Investment. (ROI).
  • Develop and implement campaign Monitoring & Evaluation and risk framework
  • Ensure that the brand and identity is adhered to in campaigns conceptualization
  • Monitor and oversee campaign budgets spending
  • Plan, advise and manage end to end processes for strategic corporate communications campaigns
  • Agency Management :

  • Develop and coordinate agency management framework through inclusive regular quarterly review meetings
  • Manage contracted agencies to ensure that the desired results are achieved and the Authority receive Value for money.
  • Lead and coordinate agency engagements
  • Lead in design, layout and production and of public facing information materials such case studies, media pack, fact sheets, brochures, explainer videos, 2D explainers, external documentaries, FAQ's
  • Administrative roles :

  • Streamline work processes within the assigned function to improve the performance of the brand and enforce brand guidelines and communication frameworks
  • Develop annual work plans and budget
  • Lead the development in implementation of all policies and procedures within the function
  • Offer leadership and continued development of the designated brand team and cooperation with other departments
  • Manage day to day relationships of communication consultants
  • Develop individual PC and appraise staff below you
  • Competencies :

  • Demonstrable ability to create- and deliver compelling, result oriented and engaging communication presentations that effectively change consumer behaviour and enhance business objectives
  • Content Development - Well skilled with demonstrable experience and leadership proficiency in the development of communication materials or lead others in developing drafts of communication materials.
  • Strong conceptual and research / analytical skills - Has the ability to think strategically and rapidly analyse and integrate diverse information from varied sources into conclusions and recommendations.
  • Communication Strategy, Planning, and Execution - Has moderate experience in and / or demonstrates a working or functional proficiency level sufficient to lead the planning, development, and execution of a communication strategy
  • Intuitive ability to lead and / or follow throughout the organization. A collaborative leader, with ability to work vertically and horizontally to deducted necessary information to drive brand communication
  • Industry awareness- distils, interpret and / or circulate.
  • Highly organized. Creative and critical thinker accompanied by an innate ability to find clarity in ambiguity.
  • Strong oral and written communication skills and capable of interacting with all levels of management.
  • (ref : iimjobs.com)

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