Demand Generation Manager

Job Description for Performance Marketing Manager

BambooBox is a SaaS-based software start-up with 4 years of expertise, offering a platform for growth marketers. With its advanced AI and ML-driven platform, BambooBox helps companies deliver untapped marketing intelligence to business teams and increase the marketing contribution to the overall revenue. We work with clients like Airtel Business, Darwinbox, Acalvio, and other global organizations. We are backed by investors such as Peak XV (earlier Sequoia Surge), Emergent Ventures, and Arc180. We are in the process of scaling the organization and are in a high-growth phase.

About the Role

We are looking for a data-driven Performance Marketing Specialist with strong hands-on experience in Google Ads, PPC campaigns, and Google Analytics within a B2B environment. The ideal candidate has a deep understanding of demand generation, lead quality optimisation, and ROI-focused campaign execution.

Key Responsibilities :

1. Campaign Management

Plan, execute, and optimize Google Ads (Search, Display, Performance Max) and other PPC campaigns for lead generation.

Drive measurable outcomes, including MQL, SQL, CPL, CAC, and pipeline contribution.

Perform A / B testing on ad copies, landing pages, and audience segments.

2. Analytics & Optimization

Monitor campaign performance across platforms using Google Analytics and Google Tag Manager

Track user behaviour, conversion funnels, and attribution to optimize ROI.

Analyse weekly and monthly campaign data to identify growth opportunities.

3. Keyword & Audience Strategy

Conduct keyword research, competitive benchmarking, and identify new audience targeting opportunities across B2B segments.

Build and iterate on remarketing, custom intent, and in-market audiences.

Work closely with the content, design, and sales teams to align campaigns with business goals.

Coordinate with designers to produce creatives and landing pages that improve conversion rates.

5. Reporting & Insights

Prepare performance dashboards, insights reports, and recommendations for leadership.

Ensure accurate tracking of all campaigns through UTM parameters, events, and conversions.

What You’ll Need

2–5 years of experience in performance marketing (preferably in a B2B SaaS or tech / start-up environment ).

Strong hands-on expertise in Google Ads, Google Analytics (GA4), Google Tag Manager , and paid search strategy.

Experience managing monthly budgets and optimizing campaigns for lead quality and ROI.

Understanding of conversion rate optimization (CRO) and landing page best practices.

Strong analytical mindset with proficiency in Excel / Sheets and dashboarding tools.

Ability to work independently in a fast-paced, data-driven environment

B2B experience is a plus.

Why Join Us?

Be a part of a fast-growing startup revolutionising ABM

Work with a dynamic, collaborative team that values initiative and ownership