Rico - Sales Manager - CSD & CPC Channel - Pan India

Description : About RICO :

Founded in 1965, RICO is a market-leading brand in the home and kitchen appliances industry and the first company to introduce mixer grinders in India.

From a small workshop of 4 employees, RICO has grown into a global operation with 200+ employees, 3,000+ retail outlets, and a strong service network.

RICO today offers 52+ product categories and has expanded its footprint to 13 countries worldwide.

With a legacy of engineering excellence, RICO stands for innovation, durability, and exceptional performance in home appliances.

Head Office :

8th Floor, Sapphire Building, S.

Road, Khar West, Mumbai just 2 minutes from Khar Station.

Position Overview

The Pan India CSD & CPC Sales Manager will be responsible for driving nationwide sales growth within the CSD (Canteen Stores Department) and CPC (Central Police Canteens / Forces) channels.

This role requires strong experience in institutional sales, strategic planning, relationship management, and driving profitability across regions.

The ideal candidate will work independently, manage a high-performing sales team, and ensure consistent brand visibility and product availability across all CSD / CPC outlets in India.

Key Responsibilities

Sales & Business Development

• Drive and expand sales in the CSD / CPC channels across India through the existing sales team and channel partners.
• Identify new business opportunities, onboard new outlets, and enhance institutional penetration.
• Ensure effective execution of sales strategies, promotions, and channel initiatives.

Inventory & Merchandising Management

P&L & Performance Management

Market Analysis & Branding

Stakeholder & Team Management

Qualifications & Skills Required

Education : Any Graduate (MBA preferred but not mandatory).

Experience : 6 - 10 years in CSD (Defence Canteen Stores Department) or CPC (Central Police Forces) institutional sales.

Mumbai-based candidates preferred

(ref : iimjobs.com)