Digital Marketing Growth SpecialistTechbug • Bengaluru, Republic Of India, IN
Digital Marketing Growth Specialist
Techbug • Bengaluru, Republic Of India, IN
2 hours ago
Job descriptionExpertise in Google Ads (Search, Display, YouTube), Meta Ads, and LinkedIn Ads . Strong understanding of performance metrics : CPC, CPM, CTR, ROAS, CAC, LTV. Proficiency in tools : Google Analytics Google Tag Manager Meta Business Suite SEMrush / Ahrefs (preferred) Excel / Sheets for reporting Ability to manage budgets and scale campaigns profitably. Strong analytical & problem-solving skills. Ability to create conversion-focused ad funnels. 1–3 years of experience in performance marketing. Experience in B2B , D2C, SaaS, education, or service-based industries is a plus. Basic understanding of landing page optimization tools (Unbounce, Webflow, WordPress). Ability to think creatively while making data-backed decisions. Work with diverse brands and fast-growing businesses. Creative freedom to test, build, and scale campaigns. Fast-paced environment that values innovation and ownership. Direct involvement in strategic decisions that impact real revenue growth.
We’re Hiring : Performance Marketing Specialist | Techbug (Bengaluru)
Techbug is looking for a data-driven, analytical, and creative Performance Marketer to lead paid campaigns across digital platforms. If you are passionate about scaling businesses through strategic ads and measurable ROI, this role is for you.
Role : Performance Marketing Specialist
Location : HSR Layout, Sector 6, Bengaluru
T ype : Full-Time (Hybrid)
Responsibilities
- Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, LinkedIn Ads, and YouTube .
- Conduct keyword research, audience segmentation, and competitor analysis.
- Manage end-to-end campaign setup : strategy → creatives → execution → optimization.
- Monitor campaign performance daily using dashboards and analytics tools.
- Optimize CAC, CTR, ROAS, and conversion rates.
- Develop A / B tests for ads, landing pages, and funnels.
- Collaborate with design and content teams to create high-performing ad creatives.
- Provide weekly and monthly performance reports with insights and recommendations.
- Stay updated with industry trends, platform updates, and evolving best practices.
Required Skills
Preferred Qualifications
Salary
Competitive and based on experience + performance incentives.
Why Join Techbug?
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Digital Marketing Specialist • Bengaluru, Republic Of India, IN
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