Search Optimization Lead

Company : Digitactix

Experience : 8–12 Years

Location : Andheri East, Mumbai (Work from Office)

Reports To : Head of Digital / CEO

Team Size : 5 to 10 SEO Specialists (expanding to 10+)

About the role

As the SEO Team Lead , you will drive the strategic direction, performance, and evolution of the agency’s SEO practice. This leadership role requires balancing technical mastery, content strategy, analytics, and people management. The ideal candidate demonstrates vision, precision, and the ability to leverage emerging AI technologies to shape next-generation search outcomes for clients.

Key Responsibilities

• Lead the agency’s SEO strategy across a multi-industry client base (BFSI, IT / ITES, Real Estate, Hospitality, Education, Automotive, Lifestyle, Healthcare, FMCG, Consumer).
• Define full-funnel SEO roadmaps integrating technical, content, and off-page optimization.
• Oversee and approve all audits, strategies, and reports before client delivery.
• Analyze search data to identify opportunities in Gen-AI Search and SGE environments.
• Integrate LLM-based tools for AI-enhanced keyword strategy, entity mapping, and on-page optimization.
• Build data-driven frameworks to correlate SEO KPIs with lead and conversion outcomes.
• Collaborate with web, content, and media teams to ensure SEO strategy alignment across all channels.
• Train and mentor the SEO team, ensuring consistent skill growth and process quality.
• Represent the SEO function in client meetings, pitches , and cross-department strategic reviews.
• Track emerging algorithms, schema evolutions, and AI search trends to keep the agency future-ready.

Required Skills

KPIs

Why Join Us

Join an integrated agency where SEO is not just about ranking, it’s about influence, intelligence, and innovation. Be part of a team that blends human creativity with machine learning to deliver next-generation organic growth.

You can also email your resume to rashid@digitactix.com