Group Brand Manager - Oral Care

Job Summary

We are looking for dynamic and experienced Group Brand Manager responsible for identifying new product opportunities developing business cases and implementing positioning strategies within designated budgets and organizational guidelines to achieve the market share and revenue targets of the specific vertical. Overseeing the creation of promotional materials conducting launch meetings and ensuring effective marketing plan implementation. Providing mentorship to team members and collaborating with sales teams and healthcare professionals to drive Continuing Medical Education (CMEs) aiming to meet market share and revenue targets.

Roles & Responsibilities

You will be responsible for New Products conceptualization and planning by gathering feedback on unmet therapeutic needs identifying new product opportunities and presenting business cases to the vertical head and country head for timely product selection aligning with long and short-term objectives.

You will be responsible for New Products Launch Planning by preparing product manuals designing positioning strategies and overseeing successful product launches through effective communication and collaboration with regional sales teams.

You will be responsible for Post-Launch Audit of New Products by coordinating with sales teams reviewing performance and initiating corrective actions when necessary to ensure new products meet or exceed sales projections.

You will be responsible for Branding and Promotions by conducting market research finalizing positioning strategies and overseeing effective promotion strategies by collaborating with ad agencies and implementing marketing plans in alignment with business goals.

You will be responsible for Continuing Medical Education (CME) Programs by identifying CME needs inviting speakers and doctors and ensuring successful execution of CME programs to establish lasting relationships with healthcare professionals.

You will be responsible for leading and developing the team by conducting performance appraisals mentoring team members and collaborating with HR for recruitment and talent development to maximize team performance and retention.

You will be responsible for sales planning and review by gathering feedback from regional sales manager (RSMs) devising region-specific strategies and incorporating regional needs into the product plan to enhance overall performance.

Qualifications :

Educational qualification- A graduate degree in any Science stream

Minimum work experience- 7-10 years of experience in Product Management in pharmaceutical

Skills & attributes

Technical Skills

Understanding of Indian Pharmaceutical industry- competition customer behaviour and prescription habits.

Strategic mindset to develop and implement long-term product strategies that align with the companys overall business objectives.

Analytical skills to assess market trends competitor activities and customer needs for the products in the portfolio.

Financial management skills to develop and manage budgets allocate resources effectively and optimize cost control for the product portfolio.

Excellent communication skills to convey complex scientific and medical information to diverse audiences including healthcare professionals internal teams and stakeholders.

Ability to analyze market data clinical trial results and sales performance to inform decision-making and product portfolio strategies.

Ability to adapt to changes in the pharmaceutical market including advancements in therapies healthcare policies and regulatory updates.

Behavioral Skills :

Proactive and visionary mind-set

Strong networking skills

Effective people management abilities

Adaptability and change management skills

Strategic orientation and decision-making capabilities

Additional Information :

About the Department

Global Generics India

Global Generics India business journey began in 1986. In the last three decades we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market (IPM) as per IQVIA MAT (November 2022). Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position (IPM) in the last four years. We are a fast-growing organisation with double-digit growth and significant market share in domestic markets. Currently we rank among the top 5 in oncology anti-allergy and gastrointestinal diseases and the top 10 in a few other therapy areas. Our focus is on leveraging our digital capabilities collaborations innovations and inorganic opportunities to become the top 5 companies in the Indian Pharma Market.

Benefits Offered

At Dr. Reddys we actively help to catalyse your career growth and professional development through personalised learning programs.

The benefits you will enjoy at Dr. Reddys are on par with the best industry standards. They include among other things and other essential equipment joining & relocation support family support (Maternity & Paternity benefits) learning and development opportunities medical coverage for yourself and your family life coverage for yourself.

Our Work Culture

Ask any employee at Dr. Reddys why they come to work every day and theyll say because Good Health Cant Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives and were always attuned to the new and the next to empower people to stay fit. And to do this we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system they can make magic.

For more details please visit our career website at Work :

No

Employment Type : Full-time

Key Skills

Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding

Experience : years

Vacancy : 1