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Head - Advertising (Monetization & Sales)
Head - Advertising (Monetization & Sales)Confidential • Mumbai, India
Head - Advertising (Monetization & Sales)

Head - Advertising (Monetization & Sales)

Confidential • Mumbai, India
26 days ago
Job description

Responsibilities

  • Identify and pursue new business opportunities through strategic prospecting and networking.
  • Conduct in-depth consultations to understand client goals, challenges, and target audiences.
  • Develop customized monetization strategies based on audience engagement, content type, and leverage captive environment capabilities across entire airport ecosystem.
  • Tailored solution design by building a customized advertising strategy that integrates the new concept, aligning the solution with the advertiser's goals (e.g., brand awareness, lead generation, conversions).
  • Collaborate with mainline agencies, poster specialist agencies, direct advertisers and analytical teams to design and execute campaigns.
  • Create customized advertising proposals aligned with client objectives and budget.
  • Manage the full sales cycle—from initial outreach to closing and post-sale support.
  • Stay informed on industry trends, emerging technologies, and competitive landscape.
  • Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of sales strategies and make data-driven adjustments as needed.
  • Represent Adani Airports in industry forums and conferences to showcase its advertising capabilities and explore new business opportunities.

Qualifications

Educational Background :

  • Bachelor's degree in marketing, Business Administration, or a related field (mandatory).
  • MBA or equivalent postgraduate qualification in Sales, Marketing, or Media Management (preferred).
  • Required Qualifications & Experience :

  • Minimum of 12 years of experience in concept selling of various advertising media formats in a full-service agency or large media house past experience in delivering storytelling-driven campaigns that integrate brand values.
  • Proven track record of driving revenue growth in a high-traffic environment,
  • Strong understanding of advertising trends, digital media platforms, and customer engagement strategies
  • Demonstrated success in managing large-scale advertising campaigns and achieving revenue targets.
  • Domain Expertise :

  • Expertise in advertising media sales, including agency and direct sales, with a focus on high- traffic environments
  • Experience in collaborating with government and non-government entities to develop and execute advertising initiatives.
  • Digital & Operational Tools :

  • Advanced knowledge of analytics tools (e.g., Tableau, Power BI) for data-driven decision- making.
  • Familiarity with digital advertising tools (e.g., Google Ads, Adobe Marketing Cloud) for campaign management.
  • Leadership Capabilities :

  • Strong relationship management skills with advertising agencies, corporate clients, and technology providers.
  • Proven ability to lead cross-functional teams and drive collaboration across departments.
  • Excellent negotiation and communication skills, with a focus on building long-term partnerships.
  • Strategic thinking and problem-solving abilities, with a track record of achieving measurable results.
  • Skills Required

    Google Ads, Power Bi, adobe marketing cloud , Tableau

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