Job Description : Performance Marketing Manager
Role Overview
The role focuses on driving digital growth, generating high-quality leads, and increasing Secninjaz’s visibility across platforms like LinkedIn, Instagram, X, and Google. The objective is to build effective digital campaigns that attract enterprise cybersecurity clients.
Key Responsibilities
- Plan and execute paid campaigns (LinkedIn, Instagram, X, Google).
- Generate qualified leads for cybersecurity services (VAPT, SOC, cloud security).
- Optimize campaigns for conversions and ROI.
- Build funnels, retargeting systems, and lead workflows.
- Target CISOs, CTOs, CIOs, IT Directors, and Security Heads.
- Manage outreach and engagement strategies.
- Create landing pages and conversion-focused assets.
- Collaborate on creatives, lead magnets, and ad copy.
- Track CPL, CTR, ROI, impressions, conversions.
- Provide weekly / monthly performance reports.
Required Skills
2 to 7 years experience in performance / growth marketing.Strong expertise in LinkedIn Ads.Understanding of B2B funnels and enterprise lead generation.Proficiency with Sales Navigator, CRM tools, analytics, and ad platforms.Analytical mindset for optimization.