Communications Specialist

House of Shipping provides business consultancy and advisory services for Shipping & Logistics companies. House of Shipping's commitment to their customers begins with developing an understanding of their business fundamentals. We are hiring on behalf of one of our key US based client - a globally recognized service provider of flexible and scalable outsourced warehousing solutions, designed to adapt to the evolving demands of today’s supply chains.

We are hiring for a globally recognized U.S. based service provider that delivers warehousing solutions designed to meet the dynamic needs of today’s supply chains.

Role Summary

The Senior Communications Analyst is a pivotal role within the commercial organization, entrusted with the strategic development and operational execution of programs that fuel the company's growth objectives. This role is responsible for orchestrating integrated, multi-channel campaigns to generate qualified leads, accelerate the sales pipeline, and drive measurable revenue. The ideal candidate is a strategic thinker, a data-driven innovator, and a collaborative partner who can align marketing efforts with business outcomes.

Responsibilities :

• Strategic Leadership : Architect a holistic demand generation strategy that aligns with corporate goals and revenue targets. This includes defining the ideal customer profile, mapping the buyer's journey, and establishing key performance indicators (KPIs) and metrics for success.
• Campaign Orchestration : Lead the design, execution, and optimization of sophisticated, end-to-end demand generation campaigns. This involves leveraging a diverse channel mix, including but not limited to paid media, SEO / GEO, content syndication, email marketing, webinars, and account-based marketing (ABM) initiatives.
• Performance & Analytics : Own the end-to-end performance of the demand generation function. Implement robust tracking, analysis, and reporting mechanisms to measure campaign effectiveness, analyze funnel metrics, and derive actionable insights. Present findings and strategic recommendations to leadership and stakeholders.
• Technology & Systems : Act as a subject matter expert for the marketing technology stack, with deep expertise in marketing automation platforms (e.g., Marketo, HubSpot, Pardot), HubSpot expertise is a must and CRM systems (e.g., Salesforce). Ensure seamless integration and data hygiene to maintain a single source of truth for all marketing and sales activities.
• Cross-Functional Alignment : Cultivate strong, collaborative relationships with key stakeholders across sales, product marketing, content, and sales operations. Facilitate regular communication to ensure lead quality, optimize the handoff process, and align on joint revenue goals.
• Budget & Resource Management : Manage the demand generation budget with a focus on maximizing return on investment (ROI). Make data-informed decisions on resource allocation, vendor selection, and media spend.
• Team & Vendor Leadership : Lead, mentor, and develop a team of demand generation professionals. Manage external agencies and contractors, ensuring high-quality deliverables and alignment with strategic objectives.

Qualifications :