Marketing Automation & Analytics Manager

About us :

5paisa Capital Ltd. stands at the forefront of India's fintech revolution, offering a comprehensive digital platform for retail investors and traders. With a commitment to democratizing financial services, 5paisa provides a suite of products including Stocks, Futures & Options, Mutual Funds, IPOs, all accessible through user-friendly mobile applications and web platforms. Today 5paisa is a go-to platform for serious traders and investors.

Role Overview :

We are looking for a Lead- MarTech who can turn marketing technology into a strategic advantage— optimizing tools, driving data-driven campaigns, and creating personalized experiences that truly engage customers while maximizing ROI.

Key Responsibilities :

• Optimize Our MarTech Stack- Own and enhance our marketing technology ecosystem—CRMs, automation platforms, analytics tools—ensuring everything runs seamlessly and efficiently.
• Drive Data-Driven Decisions- Turn data into insights by tracking, analyzing, and reporting on campaigns to boost engagement and ROI.
• Supercharge Campaigns with Automation- Use personalization, segmentation, and automation to make every marketing campaign smarter and more impactful.
• Integrate & Innovate- Collaborate with cross-functional teams to integrate tools, explore new MarTech solutions, and keep us ahead of the curve.
• Ensure Compliance & Security- Make sure all marketing technologies and campaigns comply with data privacy standards and best practices.
• Empower the Team- Train and support marketing colleagues to leverage tools effectively, turning tech into a growth engine.

What You’ll Bring :

What You Can Expect :

This isn’t just another job. It’s a front-row seat to the future of finance — and you’re invited.

We value diversity in all its forms — backgrounds, perspectives, experiences — and are committed to building an inclusive environment where every employee feels respected, heard, and empowered to grow. We do not discriminate based on race, religion, caste, color, gender identity or expression, sexual orientation, age, marital status, disability, or any other legally protected status. Our hiring decisions are based on merit, capability, and alignment with our values — always.