Social Media Executive – Content Creation & Camera-Friendly Personality

Company Description

Sociapa is a leading integrated marketing agency in India, recognized for delivering innovative full-funnel brand solutions that blend creativity, technology, and performance. Dedicated to partnering with ambitious brands, Sociapa focuses on creating lasting impacts that transcend traditional campaigns. Renowned for its strategic thinking, end-to-end capabilities, and strong expertise with FMCG and lifestyle brands, Sociapa is committed to being accountable and transparent. The agency thrives on innovation, leveraging emerging technologies such as AI-driven content, programmatic media buying, and VR / AR brand experiences to stay ahead in the ever-evolving digital landscape.

Role Overview We are looking for a creative and performance-driven Social Media Executive with a strong understanding of social media platforms and streaming ecosystem, and someone who is comfortable appearing on camera when required . The ideal candidate should be skilled in content ideation, trend research, and audience-centric storytelling, with the confidence to represent the brand on-screen when needed.

Key Responsibilities Social Media Management

Plan, schedule, and publish content across platforms (Instagram, Facebook, YouTube, LinkedIn, etc.)

Ensure consistency in brand voice, communication style, and visual identity

Streaming & Digital Platform Awareness

Keep track of trends across YouTube, OTT, short-video platforms, and creator ecosystem

Identify integration / collaboration opportunities with influencers or streaming platforms

Content Ideation & Creation

Develop ideas for static posts, videos, reels, stories, and long-form content

Write compelling scripts, hooks, captions, and copy for digital platforms

Comfortable appearing on camera when required (product demos, reels, UGC-style videos, interviews, etc.)

On-Camera Performance

Present content naturally on-screen with confidence and clarity

Support brand video formats such as :

Product explainer videos

Reel trends and challenges

Review-style formats

Campaign and festive messaging

Community & Engagement

Respond to comments and DMs, manage online conversations and audience engagement

Performance Tracking

Monitor KPIs like reach, engagement, follower growth, and video performance

Prepare weekly / monthly performance insights

Key Skills Required Strong knowledge of social media platforms & trends

Camera-friendly personality and confident presence on screen

Scriptwriting & creative thinking skills

Basic understanding of video formats and hooks

Good coordination and multitasking abilities