Tatvic Analytics - Senior Manager - Campaign Management

Senior Campaign Overview :

As a Senior Campaign Manager, you will be at the heart of designing, executing, and optimizing full-funnel digital marketing campaigns across platforms.

Your responsibility will span from client engagement and strategic planning to real-time performance optimization using advanced tools and analytics.

You will act as the bridge between client expectations and platform capabilities, ensuring that campaign performance aligns tightly with the clients KPIs.

This role demands a mix of analytical acumen, hands-on platform experience, and client-facing communication skills.

Key Responsibilities :

Client Engagement & Strategy :

• Understand and document client business goals, target audiences, and marketing KPIs.
• Design detailed marketing and media strategies using insights from research, tools, and past campaign data.
• Present plans to clients with clarity and rationale behind every major decision.
• Act as a strategic advisor to clients, proactively suggesting campaign improvements and industry best practices.

Campaign Design & Execution :

Optimization & Performance Management :

Analytics, Reporting & Insights :

Stakeholder Management :

Required Skills & Tools Expertise :

Mandatory Tools :

Preferred Tools :

Key Skills :

What You'll Gain :

ref : iimjobs.com)