Performance Marketing - Meta Ads

Location : Mumbai / RemoteJob Type : Full-timeAbout Salt MediaSalt Media is a creative-first performance marketing agency built for modern D2C brands.We scale brands with breakthrough creatives, tight experimentation loops, and deep funnel ownership.If you’re the kind of marketer who obsesses over thumb-stop rates, hooks, scroll-depth, CAC curves, and customer psychology… you’ll fit right in.Role OverviewWe’re looking for a full-funnel Performance Marketer who can think beyond ads.Someone who understands creatives, strategy, numbers, and human behaviour.You’ll own Meta performance, creative testing, funnel optimisation, and growth planning end-to-end.This is not a button-pusher role.Roles & ResponsibilitiesBuild, launch, and scale Meta campaigns for D2C brands.Plan and run structured creative tests (hooks, angles, formats).Create, edit, and request UGC / scripted creatives based on performance.Optimise the full funnel from ad → landing page → checkout.Analyse CAC, ROAS, MER, thumb-stop rate, hook rate, and run experiments.Identify new angles, audiences, and creative ideas to drive growth.What We’re Looking For2–3 years of real performance marketing experience (D2C is mandatory).You’ve managed 10+ Lakhs / m ad spend with actual learnings.Strong creative instinct — you can smell a weak hook in 2 seconds.Strong analytical mindset — not afraid of deep data.You can think like a strategist, write like a creative, and operate like a media buyer.You love experimentation and want to build category-defining creatives.You move fast, ship fast, think fast. No passengers.Why Join Salt MediaWork directly with the founder on high-growth D2C accounts.Build your creative chops with UGC scripts, ad formulas, and experimentation frameworks.High ownership, zero micromanagement.Work with brands that actually want to scale.18+ leaves, flexible work style, and a team obsessed with growth.Do NOT Apply IfYou want a slow, cushy job.You’re not obsessed with growth.You’re looking to “learn basics.”You need hand-holding.You’re not an A-player.