Social Media Manager with cannabis industry experienceSkilligent • Vellore, Tamil Nadu, India

Social Media Manager with cannabis industry experience

Skilligent • Vellore, Tamil Nadu, India

5 days ago

Job description

Company Description

Skilligent provides scalable, sustainable, and strategic business process solutions tailored to the unique needs of organizations. With expertise in Business Process Management (BPM), Business Process Outsourcing (BPO), and Recruitment & Staffing Solutions, Skilligent helps businesses optimize operations, reduce inefficiencies, and enhance growth. The company serves startups, SMEs, and enterprises across industries including technology, healthcare, e-commerce, and financial services. Based in India with a global client base, Skilligent is committed to delivering people-focused and results-driven solutions to empower businesses worldwide.

Key Responsibilities

Content Strategy & Creation

Develop and manage a platform-specific content strategy (Instagram, , TikTok
, X, YouTube, etc.).
Create high-quality, educational, compliant cannabis content : reels, posts, stories, infographics, blog snippets, and campaign creatives.
Maintain a consistent brand voice aligned with cannabis culture and regulations.

Community Management

Build and engage with an online community of cannabis consumers, B2B partners, industry operators, and advocates.

Respond to comments, DMs, and inquiries while ensuring compliant communication.

Manage influencer partnerships and UGC creators in cannabis-friendly regions.

Campaigns & Growth

Plan and execute campaigns for product launches, events, partnerships, and awareness drives.

Monitor platform changes and leverage growth opportunities without violating cannabis advertising policies.

Run organic campaigns; support paid campaigns where allowed (geo + policy compliant).

Analytics & Reporting

Track performance metrics : reach, impressions, follower growth, engagement, CTR, traffic, conversions.

Build weekly / monthly dashboards with insights and recommendations.

Run competitor benchmarking and trend analysis.

Compliance

Ensure all content adheres to cannabis advertising restrictions (state-level rules, age gating, platform policies).

Implement risk-reduction strategies for shadow bans, account restrictions, and content takedowns.

Required Skills & Experience

2–5 years social media experience, with 1–2 years specifically in the cannabis industry (cultivation, retail, CBD, hemp, accessories, or ancillary platforms).

Strong understanding of METRC, seed-to-sale workflows, cannabis product types, and consumer personas is a bonus.

Experience with design tools (Canva, Adobe Suite, CapCut) and social media scheduling platforms.

Ability to create visually strong and high-performing video content.

Strong writing skills for educational and storytelling content.

Understanding of community-sensitive topics : compliance, potency, strain education, medical vs. adult-use differences.

Preferred Qualifications

Experience managing cannabis brand accounts across multiple markets (US, Canada, Thailand).

Knowledge of 280E limits, dispensary operations, or wholesale cannabis workflow.

Experience with influencer management, collaborations, and brand ambassadorships.

Ability to work cross-functionally with cultivation, operations, and sales teams.

What You’ll Bring

A passion for cannabis culture, wellness, and industry evolution.

A data-driven approach with creative instincts.

Ability to operate in a fast-moving, highly regulated environment.

Ownership, accountability, and eagerness to grow the brand authentically.

Create a job alert for this search

Social Media Manager • Vellore, Tamil Nadu, India

Related jobs

Paid Media Campaign Manager (India)

Adquadrant • Vellore, IN

Paid Media Campaign Manager (Remote).Competitive hourly rate in USD, based on experience.Adquadrant is the AI-powered growth partner for modern consumer brands. We help high-growth companies scale i...Show more

Last updated: 28 days ago • Promoted

Google Media Buyer (D2C) (Immediate Joining)

Per4mance Guru (Not Just A Performance Marketing Agency) • Vellore, IN

An exceptional Performance Μarketer, to help us create and implement innovative Paid Advertising campaigns and strategies for Per4mance Guru and our clients. We’re looking for an aspiring Performanc...Show more

Last updated: 14 days ago • Promoted

Social Insight Analyst - Contract

Salt • Vellore, IN

Salt is working with a globally recognised brand, seeking a.Social Listening / Insight Analyst.As a Social Listening Analyst, you’ll work within the wider team helping to unlock key insights to dri...Show more

Last updated: 1 day ago • Promoted

Outbound SDR (India) – North America Market

Steps AI • Vellore, IN

We’re Steps AI, a North America–based startup helping SMBs boost revenue, enhance customer experience, and automate 24 / 7 support effortlessly. Our Agentic AI chatbot connects with 250+ tools (Shopif...Show more

Last updated: 29 days ago • Promoted

Looking for Strategic Business Developer

Cloudnet Systems • Vellore, IN

The Strategic Business Developer – Federal Contracting is responsible for driving growth through strategic capture planning, partner development, and teaming execution in the federal marketplace.Th...Show more

Last updated: 2 days ago • Promoted

PPC / Growth Manager

Quicklly • Vellore, IN

Note : Immediate / 15 days Joining Only.Setting up Google AdWords and Bing campaigns by conducting target keyword research & writing relevant ad copies, whilst ensuring effective campaign and keyword ...Show more

Last updated: 30+ days ago • Promoted

Shopify Project Manager

Upbott Consulting, Inc • Vellore, IN

E-commerce Project Manager- Shopify / Big commerce.BigCommerce or Shopify projects.Candidates must have led end-to-end e-commerce implementations specifically on. This role requires someone who under...Show more

Last updated: 5 days ago • Promoted

Remote Sales Closer – Women’s Health & Nutrition (India | Work From Home)

Nutritionist Misha • Vellore, IN

Remote

AM – 7 : 00 PM IST, Monday to Saturday.Nutritionist Misha is a leading women’s wellness brand specializing in evidence-based nutrition programs designed to improve hormonal health, lifestyle, and wel...Show more

Last updated: 20 days ago • Promoted

Social media & Community manager

IshqME • Vellore, IN

IshqME is a contemporary fashion brand led by designer Deepa Mahadevan, whose career spans over two decades.The brand was created to fill the gap in the fashion market by crafting globally inspired...Show more

Last updated: 27 days ago • Promoted

Social Media Manager - Paid Ads

Coin Nerds • Vellore, IN

Coin Nerds is a trusted leader in the cryptocurrency industry, established in 2018.Our online platform provides a seamless and secure experience for buying and selling cryptocurrency, available 24 / ...Show more

Last updated: 5 days ago • Promoted

Paid Media Manager / Paid Advertising Lead

Moncler Company • Vellore, IN

Paid Media Manager / Paid Advertising Lead (Part-Time, Remote).Shape Global Luxury Performance With Moncler.Moncler is synonymous with modern luxury, technical excellence, and visionary craftsmansh...Show more

Last updated: 27 days ago • Promoted

Business Development Manager (US Staffing Services)

Integration International Inc. • Vellore, IN

Only candidates with proven experience in.Direct clients / MSP Experience.Applicants from other industries are requested. A brief introduction about our company.Integration InfoTech India P Ltd.We a...Show more

Last updated: 30+ days ago • Promoted

Paid Media Specialist

Analytix Business Solutions (India) Pvt. Ltd. • Vellore, IN

Businesses of all sizes are faced with a rapidly changing competitive environment.Companies that possess both the ability to successfully navigate obstacles and the agility to react to market condi...Show more

Last updated: 16 days ago • Promoted

Senior Paid Ads Specialist / Manager

BBR JOBS HUB • Vellore, IN

We are looking for a Senior Paid Ads Specialist / Manager to join our team of high-performing paid marketing experts and strengthen our digital advertising efforts. If you thrive on running and scal...Show more

Last updated: 1 day ago • Promoted

Social Media Manager

Clicker Solutions • Vellore, IN

Clicker Solutions is a dynamic digital marketing company that guides businesses through the evolving landscape of online commerce. By blending innovation, strategy, and creativity, Clicker Solutions...Show more

Last updated: 30+ days ago • Promoted

Business Development Manager – Shopify Development & AI Commerce

Mandasa Technologies | Shopify Plus Partner • Vellore, IN

E-commerce, Shopify Development, AI Automation.We are a Shopify development agency building high-performance storefronts, custom apps, CRO solutions, and AI-driven automations.We help DTC brands sc...Show more

Last updated: 1 day ago • Promoted

Sr. Business Intelligence Manager ( Fintech )

Vettio • Vellore, IN

The Senior Business Intelligence (BI) Manager will play a pivotal role in developing and executing the BI strategy, leveraging data to drive informed decision-making, and ensuring data integrity an...Show more

Last updated: 17 days ago • Promoted

Remote Baker Role - 42981

Turing • Vellore, IN

Remote

Turing is one of the world’s fastest-growing AI companies, accelerating the advancement and deployment of powerful AI systems. Turing helps customers in two ways : Working with the world’s leading AI...Show more

Last updated: 30+ days ago • Promoted