General Manager (Business Sales & Showroom)

About Wolf Casa -

Wolf Casa stands as one of India’s most distinguished names in the furniture and home décor industry, celebrated for its premium, customized, and contemporary furnishing solutions. With an unwavering commitment to transforming living and workspaces, the brand blends style, comfort, and functionality to create environments that truly resonate with individuality. Over the years, Wolf Casa has earned the trust of both residential and commercial clients, becoming a preferred partner for curated interior experiences.

Expanding beyond furniture, Wolf Casa offers an integrated spectrum of interior solutions, including premium tiles, sanitary products, and end-to-end interior consultancy. From developing meticulous architectural plans to curating refined window and door décor, fittings, and sanitary essentials, the company brings every element of a space into elegant alignment. With extensive exposure to global markets, Wolf Casa infuses international quality standards, contemporary design sensibilities, and sophisticated craftsmanship into every project—creating interiors that are cohesive, refined, and truly world-class.

Location : Indore

Key Responsibilities

1. Business & P&L Leadership

Full responsibility of showroom P&L, profitability, budgeting, and cost control.

Annual business planning for 180–250 Cr turnover potential.

Monitor revenue streams across furniture, kitchens, lighting, décor, and custom solutions.

Evaluate CAC, lead funnel, sales margins, and vendor profitability.

2. High-Value Sales Leadership

Drive high-ticket sales (₹5 lakh – ₹5 crore per project).

Build and mentor a strong sales team with daily / weekly performance tracking.

Create sales strategies for retail clients, architects, builders, hotels, and corporate projects.

Achieve monthly / quarterly sales targets across 15+ product categories.

Strong negotiation skills with HNI / NRI clients.

3. Deep Product Expertise Across Categories

Candidate must have strong knowledge in all categories listed below :

Furniture & Modular Products

Modular kitchens (Italian & German systems)

Modular wardrobes & storage solutions

Luxury sofas, beds, dining, living room sets

Hotel furniture, office furniture, outdoor furniture

Custom-made and imported furniture

All types of finishes : PU, veneer, laminate, lacquer, metal, glass, stone, leather, fabric

Decor & Interior Products

Decorative lights & architectural lighting

Artefacts & luxury décor objects

Tiles & sanitary fittings

Doors, windows, and decorative hardware

Lifestyle & premium home accessories

Upholstery, furnishings & surfaces

Technical Knowledge

Furniture fittings (Hettich, Hafele, Blum, Grass, etc.)

Lighting technology basics

Material understanding (wood, veneers, stones, ceramics, metals, fabrics)

4. Showroom Operations & Experience Management

Ensure Wolf Casa’s ultra-luxury showroom standards are maintained at all times.

Oversee VM, display rotation, product experience zones, and brand partner communication.

Manage logistics, stock planning, warehouse coordination, and service escalations.

5. Architect / Designer Ecosystem Development

Build strong relations with architects, interior designers, builders, and PMC firms.

Plan visits, presentations, events, and collaboration programs.

Ensure architect referral conversions and B2B project closures.

6. Team Leadership (150 Staff)

Manage Sales Managers, Designers, Operations, Service, Warehouse & Back-office teams.

Daily performance reviews and KPI monitoring.

Training in product knowledge, luxury selling skills, and negotiation.

Build a disciplined, high-performance culture.

7. Reporting & Compliance

Maintain MIS reports for sales, leads, profitability, stock, and business progress.

Oversee CRM, ERP, purchase orders, and client project timelines.

Ensure adherence to Wolf Casa processes, policies, and brand standards.

Candidate Profile & Skill Requirements

Experience : 10–18 years in luxury interiors, furniture, modular kitchens, décor, or lifestyle brands.

P&L Management : Strong financial understanding and business acumen.

Sales Expertise : Must have handled 100–200 Cr annual business potential.

Industry Exposure : Should have worked with Italian / German kitchen brands, luxury furniture brands, and multi-category product portfolios.

Client Handling : Excellent with HNI / NRI clients, architects & corporate clients.

Communication : Polished English & Hindi, strong presentation and negotiation skills.

Leadership : Ability to manage large teams and fast-paced luxury operations.