Talent.com
Marketing Program Specialist - Lead
Marketing Program Specialist - LeadConfidential • Chennai, India
Marketing Program Specialist - Lead

Marketing Program Specialist - Lead

Confidential • Chennai, India
13 days ago
Job description

Company Profile

Lennox (NYSE : LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member's contributions and offers a supportive environment for career development. Come, stay, and grow with us.

Job Description

The Lead - Marketing Automation & Analytics role blends marketing automation expertise with analytical rigor to enhance campaign performance, personalization, and ROI. You will lead efforts in Salesforce Marketing Cloud (SFMC), paid media, web, and social analytics, translating data into actionable insights and driving continuous improvement in marketing effectiveness. Partnering closely with cross-functional teams, you will ensure marketing programs are data-driven, customer-centric, and aligned with business objectives.

Marketing Automation - Journeys, Campaigns & Analytics

  • Marketing Automation - Journeys, Campaigns & Analytics
  • Lead the design, development, and execution of multi-channel marketing automation campaigns on Salesforce Marketing Cloud (SFMC), ensuring timely and successful delivery.
  • Build and optimize sophisticated email, SMS, MMS, and push programs using segmentation, personalization, automation, and A / B testing to maximize engagement.
  • Collaborate with cross-functional teams (marketing, sales, product) to align automation strategies with business goals and customer journeys.
  • Analyze campaign performance data to measure ROI, identify trends, and deliver actionable recommendations for optimization.
  • Develop and maintain dashboards and performance reports summarizing key marketing KPIs, insights, and lessons learned.
  • Partner with analytics teams to enhance data-driven decision-making and continuously improve campaign effectiveness.

Digital, Campaign and Social Analytics

  • Monitor and analyze data across social media, digital, and web platforms to evaluate performance, engagement, and reach.
  • Partner with business stakeholders to define KPIs and translate business needs into tracking specifications and actionable insights.
  • Develop reports and dashboards highlighting key social, digital, and campaign metrics to guide strategic decision-making.
  • Analyze user journeys, funnels, and channel performance to identify optimization and personalization opportunities.
  • Support campaign analytics and optimization by forecasting impact, tracking KPIs, and providing recommendations to improve performance.
  • Design and execute A / B and multivariate tests, leveraging AI / ML techniques for better targeting, segmentation, and predictive insights.
  • Continuously improve analytics processes and manage requests through Azure DevOps to ensure alignment with business objectives.

    • General / Soft skills :

  • Azure DevOps Management : Utilize Azure DevOps (Visual Studios) to manage Epics, Features, and User Stories related to data tracking and reporting initiatives.
  • Documentation : Maintain clear and comprehensive documentation of tracking implementations, configurations, and processes.
  • Soft Skills : Excellent written and verbal communication, presentation, attention to detail and business acumen skills.
  • Work hours : Available for meetings and discussions until 12 noon CST
  • Adaptability : The candidate should be willing to adapt to the evolving needs of the Marketing teams and support appropriately.

    • Nice to have experience :

    Paid Campaigns

  • Plan and execute paid campaigns across digital channels, ensuring accurate setup, targeting, and tracking.
  • Optimize campaign performance through data analysis, budget pacing, audience management, and compliance.
  • Translate insights into actionable improvements to meet ROI and conversion goals.

    • Qualifications

  • Bachelor's degree in Marketing, Business, Analytics, Computer Science, or a related field.
  • Proven experience (12+ years) in digital marketing, specifically marketing automation and analytics
  • Experience in running marketing automation campaigns. Experience with SFMC is a plus but not required.
  • Experience in integrating data from multiple sources to drive actionable insights
  • Excellent communication, presentation, and interpersonal skills.
  • Experience with Paid Ads is a plus

    • Skills Required

    Analytics, Automation, Azure Devops

    Create a job alert for this search

    Marketing Lead • Chennai, India

    Related jobs
    Growth Marketing Lead (Founding Team)

    Growth Marketing Lead (Founding Team)

    Fuzen.io • chennai, tamil nadu, in
    Fuzen is on a mission to democratize custom software for Small and Medium-sized Businesses (SMEs).We've built a mature tech platform with AI agents that allow businesses to get customized, ready-to...Show more
    Last updated: 14 days ago • Promoted
    Marketing Analytics Director

    Marketing Analytics Director

    Ogilvy Quizzine • chennai, tamil nadu, in
    Marketing Analytics Director (Part-time).Ogilvy is looking for a part-time.Build dashboards, reports, and measurement frameworks. Analyze performance across Google Ads, Meta Ads, SEO / SEM, Email, CRM...Show more
    Last updated: 4 days ago • Promoted
    Senior Manager Marketing Operations

    Senior Manager Marketing Operations

    ZoomRx • chennai, tamil nadu, in
    Senior Marketing Operations & Analytics Manager, Life Sciences.ZoomRx is a rapidly growing life science market research and consulting company founded upon the belief that there is important work t...Show more
    Last updated: 3 days ago • Promoted
    Performance Marketing Director

    Performance Marketing Director

    Canonical Company • Chennai, IN
    Performance Marketing Director (Part-Time).Canonical is looking for a Part-Time Performance Marketing Director, a data-driven leader who can scale digital acquisition across multi-channel ecosystem...Show more
    Last updated: 5 days ago • Promoted
    Channel Marketing Program Manager

    Channel Marketing Program Manager

    Hexnode • Chennai, Tamil Nadu, India
    Strategic Enablement Planning : .Design and implement global channel enablement strategies aligned with business goals and. Lead a team of enablement specialists and collaborate with regional channel ...Show more
    Last updated: 15 days ago • Promoted
    Performance Marketing Lead

    Performance Marketing Lead

    VAIRAM • Chennai, Tamil Nadu, India
    Performance Marketing Lead – Join Our Growth Journey.Your mission is to solve one of our key marketing challenges : scaling budgets effectively across every product category.While seasonal sale page...Show more
    Last updated: 30+ days ago • Promoted
    Sr. Manager - Product Marketing

    Sr. Manager - Product Marketing

    RiskProfiler • Chennai, IN
    Preferred Candidates : Cyber Security Social Media Influencer & a hands on expert in Graphics & Creatives.We’re looking for a seasoned and strategic Sr. Manager – Product Marketing to lead our go-to-...Show more
    Last updated: 30+ days ago • Promoted
    Product Marketing Director

    Product Marketing Director

    Mimpikita Company • Chennai, IN
    Product Marketing Director (Part-Time).Mimpikita is seeking an experienced Product Marketing Director to refine our product story and elevate our go-to-market strategy. This part-time role is ideal ...Show more
    Last updated: 5 days ago • Promoted
    Lead

    Lead

    Lennox India Technology Centre • Chennai, Tamil Nadu, India
    Lead – Marketing Automation & Analytics.You will lead efforts in Salesforce Marketing Cloud (SFMC), paid media, web, and social analytics, translating data into actionable insights and driving cont...Show more
    Last updated: 13 days ago • Promoted
    Product Marketing Specialist

    Product Marketing Specialist

    Confidential • Chennai
    We are seeking a Senior Product Marketing Manager to create high-impact marketing and sales materials that drive awareness, adoption, and revenue growth. This role involves close collaboration with ...Show more
    Last updated: 30+ days ago • Promoted
    Retention Marketing Director

    Retention Marketing Director

    Mipikita Prerna • Chennai, IN
    Retention Marketing Director (Part-time).Mipikita is looking for a strategic and data-driven Retention Marketing Director to lead our customer lifecycle strategy and strengthen long-term user loyal...Show more
    Last updated: 5 days ago • Promoted
    B2B Marketing Programs / Event Manager

    B2B Marketing Programs / Event Manager

    HSV Digital • Chennai, IN
    Remote (Only US Time Zone working hours).The ideal candidate brings a strong mix of strategic marketing, operational excellence, and data-driven execution. You will work closely with internal teams,...Show more
    Last updated: 5 days ago • Promoted
    Lead - Product Marketing

    Lead - Product Marketing

    Confidential • Chennai, India
    Organizations everywhere struggle under the crushing costs and complexities of 'solutions' that promise to simplify their lives. To create a better experience for their customers and employees.Softw...Show more
    Last updated: 19 days ago • Promoted
    Marketing Leader

    Marketing Leader

    Dexian India • Chennai, Tamil Nadu, India
    We are seeking an experienced Marketing Leader to drive our marketing strategy, strengthen our commercial positioning, and lead our market intel functions. This is a senior, cross-functional leaders...Show more
    Last updated: 19 days ago • Promoted
    M2P Fintech - Specialist - Product Marketing

    M2P Fintech - Specialist - Product Marketing

    M2P SOLUTIONS PRIVATE LIMITED • Chennai, India
    Description : What Will You Do in this Role : - Develop and Execute Marketing Strategies : Create and implement comprehensive marketing strategies a...Show more
    Last updated: 10 days ago • Promoted
    Marketing Lead

    Marketing Lead

    Shipday • Chennai, IN
    At Shipday, we’re all about empowering local businesses to compete in the fast-paced world of delivery.Our mission is simple : to make cost-effective local delivery options accessible to small merch...Show more
    Last updated: 5 days ago • Promoted
    Performance Marketing Lead

    Performance Marketing Lead

    Praja App • chennai, tamil nadu, in
    Bharath — where people instantly discover everything happening in their village, mandal, and district, in their own language. Every user is mapped to their real geography and interest areas, enablin...Show more
    Last updated: 13 days ago • Promoted
    Marketing Lead

    Marketing Lead

    Confidential • Chennai, India
    CultureMonkey is a fast-growing HR Tech SaaS company, helping organizations across 100+ countries build great workplace cultures. We are recognized for our innovative approach, leveraging employee e...Show more
    Last updated: 25 days ago • Promoted