Founder’s Office - Marketing

Job Description : Marketing Executive / Junior Manager (Hands-On, Startup) — ALIV Regenerative Wellness

Location : Pune, India Type : Full-time — On-site

Reports to : Founder / CEO

About ALIV Regenerative wellness clinic offering targeted IV therapies , PRP / PRFM , and Autologous Cell Therapy . Evidence-based, prevention-first.

Role Summary

Own day-to-day marketing for a growing startup brand. No job too small —plan, create, launch, analyse, and iterate across content, social, ads, PR, events, and CRM to drive awareness and qualified consults.

What You’ll Do

Content & Social

Run the monthly calendar (IG / YouTube / LinkedIn / Email / WhatsApp).

Write hooks / captions, script & edit Reels, design carousels (Canva / CapCut).

• Keep messaging simple, science-true;

ensure medical review &compliance.

Performance & Web

Set up and optimise Meta / Google campaigns with UTMs & GA4.

improve conversion.

basic on-page SEO.

PR, Influencers & Community

align stories with campaigns.

capture UGC with consent.

handle invites, run-of-show, follow-ups.

Pipeline & Ops

Tighten DM → consult → therapy flow with counselors / front desk.

Keep dashboards current (traffic, leads, bookings, ROAS / CAC).

vendor coordination when needed.

privacy / consent mandatory.

Must-Have

2–5 years in digital / brand marketing (healthcare / wellness / consumer preferred).

Portfolio with hands-on work : Reels / carousels, ads, landing pages, emails—with results.

Tools : Meta / Google Ads, GA4 / GTM, UTMs, Canva / CapCut / Adobe, WordPress / No-code, Zoho / HubSpot , Google Workspace.

Clear copy for Indian audiences ( English + Hindi / Marathi ). Grit, speed, organisation.

Good to Have : Basic CRO / wireframing, newsletter automation, social listening, local vendor handling.

KPIs (first 6 months)

CPL / CAC trend.

non-paid reach & follower growth.

LP conversion (organic & paid) and profile→DM / website-click rates.

Event outputs : RSVPs, attendance, leads, assisted revenue.

Cadence adherence (≥95%), tracking hygiene (100% UTMs), SOP compliance.

90-Day Outcomes

30 days : Baselines set (IG / GA4 / CRM), content pillars, tracking & UTMs live, first quick wins.

first PR / creator collab shipped.

v1 playbooks for IG, PRalignment, and DM→consult flow.