Ecommerce Specialist

Position Summary

We seek a Manager / Senior Manager to oversee and develop our Performance Marketing service offering and help develop, execute, and optimize Interactive Avenues' most challenging media strategies across all E-commerce platforms.

Key Responsibility Areas

Lead and Drive Teams : Oversee a team of Managers & Executives, ensuring optimal performance and productivity on various e-commerce marketplaces.

Performance Monitoring : Monitor and manage team performance on Amazon advertising accounts, Myntra, Flipkart, and Quick Commerce, ensuring efficient execution and delivery.

Training and Optimization : Provide guidance and training to enhance team capabilities, optimizing performance for all advertising campaigns across platforms.

Strategic Campaign Development : Develop and advise on strategic campaign approaches aligned with client objectives and brand goals across diverse marketplaces and properties.

Client Reporting : Prepare and deliver comprehensive performance reviews to clients, demonstrating results achieved and future strategies.

Effective Communication : Maintain seamless communication with clients and internal teams, sharing daily strategies, addressing roadblocks, and ensuring project timelines and goals are met.

Data-Driven Analysis : Drive metrics according to brand objectives, conduct in-depth analysis, and implement strategic improvements for continuous campaign enhancement.

Client Relationship Management : Build and nurture client relationships, collaborating with leadership to modify and explain strategic plans as needed.

Partnership Building : Work closely with partners and marketplaces, developing plans, AOPs, and pitches to enhance brand presence and revenue.

Efficient Campaign Management : Ensure consistent planning, execution, analysis, and optimization of campaigns across platforms, ensuring exceptional customer experience and brand satisfaction.

Performance Evaluation : Review key metrics against set goals, benchmarks, and past performance to identify areas for improvement and growth.

Cross-Functional Collaboration : Collaborate with internal stakeholders, subject matter experts, and channel intelligence teams, ensuring a holistic e-commerce approach for media and non-media activities.

Industry Insights : Identify trends, benchmarks, and best practices in the e-commerce landscape, staying ahead of the industry curve.

New Business Support : Support new business pitches and onboarding processes, capitalizing on emerging marketing opportunities on e-commerce platforms.

Data-Driven Decision Making : Utilize analytical skills and attention to detail to make data-driven decisions, ensuring the efficiency and effectiveness of campaigns.

Excellent Communication : Demonstrate excellent written and verbal communication skills, fostering effective collaboration and understanding with clients and internal teams. Passion for e-commerce and a deep understanding of the industry is essential.

Minimum Qualifications :

• Experience : 2-4 years of experience in e-commerce, specifically on Amazon platform search and other e-commerce sites.
• Industry Knowledge : Profound understanding of prevailing e-commerce procedures and best practices.
• Strategic Thinker : Ability to think and execute strategically, aligning campaigns with client objectives and market trends.
• Customer Focus : Customer-centric approach with a focus on client satisfaction and delight.
• Presentation Skills : Exceptional presentation skills, capable of conveying complex data and strategies effectively.
• Analytical Expertise : Analytical, organized, and detail-oriented, capable of interpreting data and deriving actionable insights.
• Collaborative Nature : Collaborative partner, able to maintain composure in a fast-paced, deadline-driven environment.
• Leadership Qualities : Assertive and collaborative with the ability to motivate and lead others toward success.

What You Can Expect From Interactive Avenues

Interactive Avenue’s vision is to make advertising more insightful to the brands. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own : genuine, results-focused, daring, and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you, and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.