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Brand Manager and Strategist
Shyam Vinayak FilmsMumbai, Maharashtra, India9 days ago
Job descriptionConceptualize and execute bar activations, tastings, launch events. Identify brand collaboration opportunities with nightlife, F&B, or pop culture platforms Lead the social media team Work on creative outlook and ideas Lead the shoots / content and other ATL / BTL campaigns. Has a thrill to launch and build a new brand from scratch Has experience as a brand manager (preferably in alcobev, Fmcg, lifestyle) Can travel for the events. Has experience in on ground activations
Role Description
This is a hybrid and project based role for a Brand Manager and Strategist located in Mumbai.
1. Brand Identity Development : Help define and evolve the brand's tone, values, and visual language
2. Marketing Strategy & Execution :
- Plan the go-to-market strategy across digital, retail, and on-ground channels
- Create and oversee launch campaigns, content plans, and brand calendar
- Define and track key brand metrics (awareness, trials, engagement, etc.)
- Assist in POSM strategy, bar branding, merchandise, and ATL / BTL ideas
3. Event & On-Ground Activation :
4. Content & Digital Marketing
We’re Looking For Someone Who :
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Brand Strategist • Mumbai, Maharashtra, India
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