Head - Brand And Media

JOB SUMMARY We’re seekinga future-ready marketingleader who can blend brand strategy, digitalgrowth, and media innovation to drive brand in a rapidly evolving omnichannel retail landscape.

The DGM – Brand,Media & Growth will lead data-led brandbuilding, AI-powered mediaoptimization, and experience-driven communication, ensuring the most loved and progressive retail brand for India’s evolving consumers.

This role sits at the intersection of brand storytelling, digital performance, customerintelligence, and new-ageretail media.

KEY RESPONSIBILITIES

Brand Strategy & Growth Leadership

Next-Gen Media &Performance Marketing

Omnichannel & CustomerExperience

Retail Media &Partner Ecosystem

Innovation, Sustainability & Thought Leadership

Lead team &build leaders

Stake holder management

Leverage data and consumer insightsto deliver targeted,meaningful, and contextually relevant brand communication

Build and communicate our differentiated brand story using an integrated media ecosystem — combining traditional, digital, and data-driven touchpoints for maximum reach, engagement, and conversion.

Use consumer insights, digital storytelling, and innovation to create new shopping missions, moments, and experiences that drive incremental demand and frequency.

Leverage analytics, NPS, and customer listening tools to strengthen brand perception on value and service, and proactively act on insights to close experience gaps.

Leverage technology, automation, and digital tools to build scalable SOPs and frameworks that ensure consistency, speed, and quality in marketing execution across all channels.

Core Competencies & Skills Required

Strategic Storytelling & Communication : Confident,persuasive communicator who influences through compelling narratives.

Digital & Data Fluency : Strong grasp of digital ecosystems, media metrics, and analytics for data-driven decisions.

Creative & Innovative Thinking : Blends creativitywith data to deliver impactful, insight-led campaigns.

Customer Centricity : Deep understanding of consumer behavior to enhanceengagement and experience.

Commercial Acumen : Links marketing initiatives to topline growth, profitability, & ROI.

Operational Excellence : Highly organized with strong planning and execution discipline.

Tech & Martech Orientation : Skilled in automation, CRM, AI, and collaborative marketing tools.

Leadership & Team Development : Inspires and buildshigh-performing, cross-functional teams.

Agility & Learning Mindset : Adapts quickly to change and continuously exploresnew trends

Desired qualification and experience

Management graduatein marketing.

8 to 10 years retailor similar experience with at least 5-7 years in Brand specific activities.

Full technical knowledge of retailmarketing operations.

Analytical skills,familiarity with the latest trends, technologies in new age communication.